02.04.2026
There's a new, improved voice assistant rolling out to users today — and no, it's not Apple Intelligence-powered Siri.Alexa+ is now available to US customers, and Prime members get it

Alexa+ is now available to US customers, and Prime members get it for free
On February 4, Amazon announced that Alexa+, its next-generation voice assistant powered by generative AI, is now available for users in the U.S.
Prime members will get the feature for free. At the same time, non-Prime subscribers can access it for $19.99 a month, which is odd, considering that Amazon Prime is $139, or $14.99 per month for most.
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