02.04.2026
Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost. Amazon says that Prime subscribers can access
Amazon says that Prime subscribers can access Alexa+ with the Alexa app, Alexa-enabled devices, or the Alexa.com website. Prime members can access Alexa+ by saying "Alexa, upgrade to Alexa+," or by logging into their Amazon account on the Alexa website.
Alexa+ has been in testing since February 2025, offering a smarter, more personalized, and more proactive assistant experience. Amazon says Alexa+ is much more capable than the prior version of Alexa thanks to its updated architecture that uses large language models from Amazon Nova and Anthropic.
Alexa is able to do things like order takeout, make restaurant reservations, book rides, and schedule home repairs, plus it can control smart home products and answer questions like any other chatbot. It integrates with Amazon services, and can integrate with hardware like Ring cameras.
Amazon Prime in the U.S. is priced at $14.99 per month or $139 per year, and Alexa+ is considered one of the Prime benefits. Customers without Prime can try Alexa+ through a limited, free chat experience on Alexa.com and in the Alexa app. Subscribing solely to Alexa+ costs $19.99 per month, which makes no sense for anyone since Prime is cheaper.
Amazon's revamped Alexa+ experience is seeing a wide rollout a couple months ahead of when Apple is expected to debut a more powerful, personalized version of Siri. Siri is going to get an update in spring 2026, likely in iOS 26.4.
Alexa and Siri were two of the original large-scale voice assistants, so it will be interesting to see how Alexa+ compares to the revamped version of Siri when Siri launches.
Tag: Amazon
This article, "Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Gene Munster: AR/VR heads…
05.23.2023
Longtime Apple analyst Gene Munster believes the trend of more immersive consumer tech experiences will continue to grow in popularity, paving the way for a robust headset market. By 2030,
Apple’s 15-inch MacBook A…
06.28.2023
Apple this month introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of
Apple’s cheapest iPad is …
06.22.2023
Macworld Apple’s 9th-gen iPad doesn’t have a Liquid Retina display or Magic Keyboard support, but it’s still an excellent tablet for $329. But it’s even better at today’s all-time-low price:
Apple’s new M2 MacB…
06.15.2023
A price war has erupted on Apple's brand-new M2 MacBook Air 15-inch, delivering triple digit savings on the new laptops, plus bonus perks.Save $100 on Apple's 15-inch MacBook Air.If you're
Bargain bonanza: unbeatab…
05.29.2023
This week's Amazon deals feature the premier Apple Watch Ultra with a $50 discount and come with various bands to choose from at the discounted price. Also on sale are
President Trump threatens…
08.26.2025
President Donald Trump holds a signed executive order on tariffs, in the Rose Garden at the White House in Washington, D.C., April 2, 2025. On Monday, U.S. President Donald Trump
Amazon Launches First Kin…
10.17.2024
Amazon today refreshed its popular Kindle e-reader lineup, introducing the first Kindle that has a color display. The $280 Kindle Colorsoft has a 7-inch high-contrast display that Amazon says offers
Apple again hits $3 trill…
06.30.2023
Shares of Apple (AAPL) on Friday rose $2.81 (+1.48%) to hit $192.40, putting the world’s most valuable company’s market value above $3 trillion for the first time since the company
