YouTube TV is shaking up the live TV streaming landscape by introducing a suite of customizable, lower-priced subscription options that let viewers pay only for the content they actually want. Announced via the official YouTube Blog, more than 10 new “YouTube TV Plans” are rolling out starting this week, focusing on popular categories like sports, news, entertainment, and family programming. These genre-specific bundles come in significantly cheaper than the traditional main plan, giving subscribers greater control and flexibility without sacrificing core YouTube TV features.The longstanding main YouTube TV Base Plan remains available at $82.99 per month, delivering over 100 networks spanning all genres for those who want the full experience. However, the new plans address a common cord-cutter complaint: why pay for dozens of channels you’ll never watch?
Josh Yang, Director of Product Management at YouTube, emphasized the shift toward personalization: “TV should be easy, and with YouTube TV Plans launching this week, we’re giving customers more control over their subscriptions… customers now have the choice and flexibility to watch the channels they love, all in one place.”
Here are the key new plans highlighted in the announcement:
• Sports Plan — $64.99/month (or $54.99/month for new users during the first year)
This $18 savings compared to the main plan targets sports enthusiasts. It includes major broadcast networks (ABC, CBS, NBC, Fox) plus dedicated sports channels like FS1, NBC Sports Network, all ESPN networks, and access to the upcoming ESPN Unlimited streaming service this fall. Perfect for fans who prioritize live games and analysis.
• Sports + News Plan — $71.99/month (or $56.99/month for new users for the first three months)
Building on the Sports Plan, this tier adds national news networks such as CNBC, Fox News, MSNBC, CNN, C-SPAN, Bloomberg, and Fox Business—offering $11 less than the full base plan. Ideal for viewers who follow both sports and current events.
• Entertainment Plan — $54.99/month (or $44.99/month for new users for the first three months)
Add-ons such as NFL Sunday Ticket, NFL RedZone with Sports Plus, HBO Max, and 4K Plus can also be purchased to create a truly customized viewing experience.
The most affordable standalone option saves $28 versus the main plan. It features major broadcasters alongside popular entertainment channels like FX (dramas), Hallmark classics, Comedy Central, Bravo, Paramount Network, Food Network, HGTV, and more. Aimed at cinephiles, comedy lovers, and reality TV fans.
News + Entertainment + Family Plan — $69.99/month (or $59.99/month for new users for the first three months)
For $13 below the base price, this bundle combines news, entertainment, and family-oriented content—including Disney Channel, Nickelodeon, National Geographic, Cartoon Network, PBS Kids, and similar networks. Great for households with diverse viewing needs.
All these plans preserve YouTube TV’s signature perks, including unlimited cloud DVR storage, support for up to six household accounts, multiview for watching multiple games or shows simultaneously, key plays highlights, and more. Subscribers can further customize with popular add-ons like NFL Sunday Ticket, NFL RedZone (via Sports Plus), Max (formerly HBO Max), 4K Plus, and others.
The rollout begins immediately and will expand to all U.S. YouTube TV users over the coming weeks. New subscribers can take advantage of generous introductory discounts, and existing members have the option to downgrade to a more tailored plan if desired.
This move comes after YouTube teased the genre-specific packages in late 2025 and reflects broader industry trends toward “skinny bundles” that combat cord-cutting fatigue and rising costs. By offering more choice at lower entry points — starting as low as around $45–$55 for new users in promotional periods — YouTube TV aims to attract budget-conscious viewers while retaining its edge in user-friendly features and live TV streaming.
MacDailyNews Note: Check the YouTube TV app or website in the coming days to see which options become available to you.
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post YouTube TV offers customizable, lower-priced subscription plans appeared first on MacDailyNews.
YouTube TV is shaking up the live TV streaming landscape by introducing a suite of customizable, lower-priced subscription options that let viewers pay only for the content they actually want. Announced via the official YouTube Blog, more than 10 new “YouTube TV Plans” are rolling out starting this week, focusing on popular categories like sports, news, entertainment, and family programming. These genre-specific bundles come in significantly cheaper than the traditional main plan, giving subscribers greater control and flexibility without sacrificing core YouTube TV features.The longstanding main YouTube TV Base Plan remains available at $82.99 per month, delivering over 100 networks spanning all genres for those who want the full experience. However, the new plans address a common cord-cutter complaint: why pay for dozens of channels you’ll never watch?
Josh Yang, Director of Product Management at YouTube, emphasized the shift toward personalization: “TV should be easy, and with YouTube TV Plans launching this week, we’re giving customers more control over their subscriptions… customers now have the choice and flexibility to watch the channels they love, all in one place.”
Here are the key new plans highlighted in the announcement:
• Sports Plan — $64.99/month (or $54.99/month for new users during the first year)
This $18 savings compared to the main plan targets sports enthusiasts. It includes major broadcast networks (ABC, CBS, NBC, Fox) plus dedicated sports channels like FS1, NBC Sports Network, all ESPN networks, and access to the upcoming ESPN Unlimited streaming service this fall. Perfect for fans who prioritize live games and analysis.
• Sports + News Plan — $71.99/month (or $56.99/month for new users for the first three months)
Building on the Sports Plan, this tier adds national news networks such as CNBC, Fox News, MSNBC, CNN, C-SPAN, Bloomberg, and Fox Business—offering $11 less than the full base plan. Ideal for viewers who follow both sports and current events.
• Entertainment Plan — $54.99/month (or $44.99/month for new users for the first three months)
Add-ons such as NFL Sunday Ticket, NFL RedZone with Sports Plus, HBO Max, and 4K Plus can also be purchased to create a truly customized viewing experience.
The most affordable standalone option saves $28 versus the main plan. It features major broadcasters alongside popular entertainment channels like FX (dramas), Hallmark classics, Comedy Central, Bravo, Paramount Network, Food Network, HGTV, and more. Aimed at cinephiles, comedy lovers, and reality TV fans.
News + Entertainment + Family Plan — $69.99/month (or $59.99/month for new users for the first three months)
For $13 below the base price, this bundle combines news, entertainment, and family-oriented content—including Disney Channel, Nickelodeon, National Geographic, Cartoon Network, PBS Kids, and similar networks. Great for households with diverse viewing needs.
All these plans preserve YouTube TV’s signature perks, including unlimited cloud DVR storage, support for up to six household accounts, multiview for watching multiple games or shows simultaneously, key plays highlights, and more. Subscribers can further customize with popular add-ons like NFL Sunday Ticket, NFL RedZone (via Sports Plus), Max (formerly HBO Max), 4K Plus, and others.
The rollout begins immediately and will expand to all U.S. YouTube TV users over the coming weeks. New subscribers can take advantage of generous introductory discounts, and existing members have the option to downgrade to a more tailored plan if desired.
This move comes after YouTube teased the genre-specific packages in late 2025 and reflects broader industry trends toward “skinny bundles” that combat cord-cutting fatigue and rising costs. By offering more choice at lower entry points — starting as low as around $45–$55 for new users in promotional periods — YouTube TV aims to attract budget-conscious viewers while retaining its edge in user-friendly features and live TV streaming.
MacDailyNews Note: Check the YouTube TV app or website in the coming days to see which options become available to you.
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post YouTube TV offers customizable, lower-priced subscription plans appeared first on MacDailyNews.
