04.30.2025
The average price of iPhone models sold in the U.S. continues to rise as Apple adjusts its lineup, despite more buyers skipping the Pro models.iPhone 16 lineupIn the first quarter
iPhone 16 lineup
In the first quarter of 2025, the U.S. Weighted Average Retail Price (US-WARP) for iPhones rose to $971, up from $953 in the fourth quarter of 2024. That $18 increase reflects shifting dynamics in Apple's lineup, according to new data from Consumer Intelligence Research Partners (CIRP).
Apple stopped reporting iPhone Average Selling Price in late 2018, after its fourth-quarter earnings call. Since then, analysts have relied on third-party metrics like US-WARP to track how much customers are actually paying.
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