05.01.2025
Apple CEO Tim Cook says the company avoided any early financial impact of the expected tariffs during Q1 2025 — but he predicts a $900 million hit in its next
Apple CEO Tim Cook — image credit: Apple
Apple's latest earnings call covered the quarter ending March 31, 2025, which was before Trump announced his tariff plan and sent technology stocks collapsing. The quarter was also one in which Apple launched multiple significant products, from the updated Mac Studio and MacBook Air, to the brand-new iPhone 16e.
Consequently, the results reported in the call show the benefits of the product launches, and none of the figures were affected by the tariffs. However, in reports ahead of the call, Cook did comment on the question of whether panic buying had set in among consumers, prior to the tariff announcement.
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