06.19.2023
Fruit Union Suisse says Apple is not just contesting its trademark apple logo, it wants to get exclusive rights to all depictions of actual apples.Left: Apple's logo. Right: Fruit Union
Fruit Union Suisse says Apple is not just contesting its trademark apple logo, it wants to get exclusive rights to all depictions of actual apples.
Left: Apple’s logo. Right: Fruit Union Suisse’s current logoApple has been here before, and it will be again — as a trademark owner, it is required to contest all challenges to its famous mark. That’s easy to see in the case of any deliberate infringement, but less so with coincidental or even hard-to-spot similarities between logos.
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