Apple Vision Pro is from a company that's a fan of high markups and margins, so contestants on "The Price is Right" are thrown for a loop when their guesses
Apple Vision Pro is from a company that's a fan of high markups and margins, so contestants on "The Price is Right" are thrown for a loop when their guesses are 1/3 the retail price.

VR headset with reflective lens and fabric strap on a concrete surface, against a blurred urban backdrop with buildings and greenery.
How much could a VR headset cost

If you're reading AppleInsider, chances are you have a good idea how much nearly any Apple product might cost. However, it is easy to forget that it isn't common knowledge, as was proven on a classic game show.

A Threads post from Justin Ryan shows a recorded video of a segment from The Price is Right. An Apple Vision Pro is shown, and the players have to guess the price without going over, and they all came in well under retail.


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