05.21.2025
Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in loyalty doesn't mean much without better data.iPhone 16eApple
iPhone 16e
Apple iPhone owners aren't quite as loyal as they used to be. New data shows that 89% bought another iPhone when upgrading. That figure, known as the loyalty rate, measures how often customers stick with the same brand.
Though 89% still stick with the company when upgrading, that's down from a 94% high in 2021, according to new data from Consumer Intelligence Research Partners (CIRP).
Continue Reading on AppleInsider | Discuss on our Forums
You may also be interested in this
Apple’s limited in-…
08.02.2023
Apple is under fire from developers for only offering in-person Apple Vision Pro development labs in Cupertino — and even those are under-filled.Apple has issued a developer kit for the
ChatGPT-maker OpenAI read…
04.23.2025
OpenAI, the company behind ChatGPT, would be willing to buy Chrome from Google if a U.S. federal court orders its sale. (via Cult of Mac - Apple news, rumors, reviews
Who wins when regulators …
03.27.2024
Macworld Titans are clashing. Big tech companies, including Apple, are facing legal challenges from government entities such as the European Commission and the U.S. Department of Justice. Battle lines are
iPhone 16 Display Mass Pr…
08.08.2024
Apple suppliers have ramped up mass production of iPhone 16 OLED panels ahead of the smartphone's launch in September, reports ETNews. Both Samsung Display and LG Display began initial production
ChatGPT iPhone app puts A…
05.18.2023
OpenAI introduced ChatGPT for iOS, an application that brings the much-hyped chatbot powered by artificial intelligence to iPhone users. (via Cult of Mac - Tech and culture through an Apple
Parts pairing banned by C…
05.29.2024
The controversial practice of parts pairing has been banned in right to repair legislation in Colorado, following a similar ban in Oregon back in March. Apple has come under fire
Relax, says Apple ad, you…
07.10.2023
“Relax, it’s iPhone” might apply to a bunch of things, but I’m not entirely convinced it’s the best slogan when your car has just rolled over … But that is
Apple nailed WWDC24, but …
06.15.2024
This week on Cult of Mac's podcast: From its skydiving intro to Apple Intelligence to a smarter Siri, the WWDC24 keynote kicked ass. (via Cult of Mac - Apple news,
