06.11.2025
Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak are on a media tour this week, following the WWDC 2025 keynote. The latest interview comes from The Wall
The latest interview comes from The Wall Street Journal's Joanna Stern, who sat down with Federighi and Joswiak to discuss Apple's delayed personalized Siri features.
Stern asked the executives if Apple had a working version of the more personalized Siri when the company demonstrated the features during its WWDC 2024 keynote.
According to Federighi, it did.
"We were filming real working software, with a real large language model, with real semantic search, that's what you saw," said Federighi.
"There's this narrative out there that it was demoware only," added Joswiak. "No."
Federighi also gave the same answer about why the personalized Siri features were delayed as he did in another interview. In short, there were quality issues, and Apple is shifting to a newer underlying architecture for Siri to overcome that.
Apple first announced the personalized Siri features during its WWDC 2024 keynote. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. Apple said it currently plans to release the features in 2026.
Related Roundup: WWDC 2025
Related Forum: Apple, Inc and Tech Industry
This article, "Apple Says Personalized Siri Features Shown at WWDC Last Year Were 'Real' and 'Working'" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Smarter Siri might not fu…
03.03.2025
Apple's struggles with Siri continues, with a fully AI-powered version of the voice assistant now unlikely to arrive before 2027. (via Cult of Mac - Apple news, rumors, reviews and
New Siri boss tasked with…
03.20.2025
Development of the AI-enhanced Siri is now under the management of an Apple executive who already launched a major product for the company. (via Cult of Mac - Apple news,
Apple Hit With More Class…
04.10.2025
Apple has been hit with at least two more proposed class action lawsuits over its delayed personalized Siri features for iPhones. In the U.S., a complaint filed in a California
How to claim your settlem…
05.13.2025
The Apple Siri class-action lawsuit settlement means most Apple users are entitled to receive up to $100. (via Cult of Mac - Apple news, rumors, reviews and how-tos)
Apple isn’t as far behind…
05.19.2025
Apple reportedly made significant progress in an internally developed AI chatbot to the point that it’s comparable with ChatGPT. (via Cult of Mac - Apple news, rumors, reviews and how-tos)
What characterizes users …
05.07.2023
Users of Apple products are characterized by a variety of factors that contribute to their unique demographics and preferences. While it is important to note that not all Apple users
Nervous iPhone users won’…
06.05.2024
Apple will reportedly add an AI chatbot powered by OpenAI to iPhone and Mac. But users of these devices won't be forced to use it. (via Cult of Mac -
Gene Munster: Apple has ‘…
06.05.2025
After being blindsided by generative AI, late-to-the-party Apple still has “around two years” to get AI right, but to do so, they will likely need to significantly increase their AI
