07.04.2025
Tim Cook has constantly been criticized, most recently over Apple Intelligence, but always for just not being Steve Jobs — yet the fact that he isn't Jobs is what has
Tim Cook (left) with Steve Jobs — image credit: Apple
There was criticism right back at the start in 2011, when Tim Cook was no longer the temporary stand-in for Steve Jobs, but was getting the CEO job permanently. Today there's criticism of Cook over how Apple Intelligence has seemingly stumbled.
And in between, say around 2018, there was criticism for the now forgotten weak sales of the HomePod. Plus before even then, the Apple Watch was branded a failure, it was called a device without a point.
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