07.06.2025
Apple continues to open up its product durability testing to outsiders in an effort to let customers know how the company continues to balance design, durability, and repairability for the
A robotic machine to test repeated insertion and removal of a USB-C cord. Image credit: Jonathan Bell
In an effort to counter some video producers who deliberately damage and destroy iPhones and other Apple devices for clicks, the company invited some popular YouTubers who don't engage in that practice, along with some industry research firms, to tour one of its testing facilities.
Counterpoint Research was one of the organizations invited to attend the most recent tour. While there are many factors behind the popularity of products like the iPhone, buyers who take care of their devices are often able to hand them down to other users when they upgrade.
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