A new report claims that despite a series of alleged issues to do with Apple Intelligence and lack of new hardware, CEO Tim Cook can weather any issue because of how dramatically he has grown the company.


Tim Cook is pretty continually criticized for issues ranging from stumbles over the launch of Apple Intelligence, to how he isn't a product person, and also how he just isn't his predecessor, Steve Jobs. At times, there are calls from pundits and analysts saying that Cook must be fired, but he never is, he never will be — and now according to Bloomberg, that's also the firm opinion the opinion of Apple's board.

Specifically, it's because although Apple's shares are down 16% in 2025 — chiefly due to Trump's whim-based tariffs — they are overall around 1,500% higher than when Cook took over as CEO. The report notes that Apple's board of directors contains what it describes as Cook loyalists, such as Arthur Levinson, Susan Wagner, and Ronald Sugar, who have rarely interfered with the running of the company.


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