07.16.2025
AirPods have become one of Apple's biggest accessory hits, but the company faces the tough challenge of driving repeat sales in a market that's showing signs of fatigue.AirPods ProA Consumer
AirPods Pro
A Consumer Intelligence Research Partners (CIRP) report claims about 40% of iPhone owners use Bluetooth earbuds, with roughly 60% of them choosing AirPods. That equates to about 25% of iPhone users overall.
While a quarter of Apple's massive installed base is nothing to dismiss, it's also not the kind of saturation that guarantees easy future growth.
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