07.22.2025
Chances are you've been underwhelmed by Apple Intelligence, but a combination of unrealistic expectations, fictional narratives, and ignored progress won't stop it from being a key part of Apple's ecosystem.Apple
Apple Intelligence isn't chasing the same AI grift as other companies
The world viewed WWDC 2024 with middling expectations for Apple's late entry into the artificial intelligence race. The slow rollout and limited functions caused an expected yawn from analysts that were used to the grift and glamour promised by other tech companies, and that should be expected by now.
The protracted exhale of doom and gloom reporting continues with a ranging history and speculation on Apple's AI initiatives from The Information. Much of the information has been previously covered by Bloomberg, but it did detail the history of Apple's foundation model team.
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