08.02.2025
On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing the scope and scale of artificial intelligence, Siri, and the road forward
Craig Federighi and Tim Cook at WWDC
Less than a day after Apple blew away Wall Street's expectations for the quarter, Tim Cook and Craig Federighi held a all-hands meeting with Apple on Friday. The topics were wide-ranging, with a focus on the Apple Intelligence efforts that have come under fire from analysts, and other talking heads.
"Apple must do this. Apple will do this. This is sort of ours to grab," Cook said about artificial intelligence during the meeting, according to Bloomberg's accounting on Friday. "We will make the investment to do it."
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