08.14.2025
The $10 billion spent on research for the Apple Car wasn't lit on fire, and every rumor about the company's robotics program points to lessons learned and technology invented from
Maybe some day Apple robots will drive Apple Cars — image credit: Apple for the iMac G4
Invariably, when Apple develops something new, it gets introduced in a high-end product, and then trickles down over time. Think of how camera features used to always originate in the iPhone Pro line, and the next years come to the regular iPhone.
Now the same thing is happening all over again, except this time that high-end product never happened. It was the Apple Car, abandoned in 2024 after ten years and — at least — $10 billion of research and development.
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