China’s 618 sales festival proved another tough gig for most smartphone brands this year, with the market as a whole experiencing a year-on-year drop of 8%. Apple managed to precisely

China’s 618 sales festival proved another tough gig for most smartphone brands this year, with the market as a whole experiencing a year-on-year drop of 8%.

Apple managed to precisely reverse this, enjoying an 8% increase in iPhone sales in this year’s shopping event, but that did come at a cost …

more…

The post China’s 618 sales saw iPhone buck the trend – though with big discounts appeared first on 9to5Mac.

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