07.06.2023
Apple's next-generation iPhone 15 Pro Max will likely be more expensive than the previous Pro Max model, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong
In his latest research note, Pu predicted Apple's larger of the two upcoming Pro models will see a price increase higher than the $1,099 staring price of the current iPhone 14 Pro Max. Pu has previously suggested price increases for the iPhone 15 Pro models, but this is the first time he has singled out the Pro Max as costing more.
Pu doesn't specify why, but apart from a larger batter and display, the iPhone 15 Pro Max is widely expected to feature one major difference compared to the 6.1-inch iPhone 15 Pro – a periscope lens. Both Pro models will include telephoto lens technology as part of their three-camera array, but the iPhone 15 Pro Max is likely to exclusively feature a periscope lens that will enable 5x to 6x optical zoom, a notable improvement over the 3x zoom on the iPhone 14 Pro models.
A periscope lens system generally uses a primary lens to capture a photo, with an angled mirror or prism reflecting the light 90 degrees toward a second lens that then sends it to the image sensor. The image sensor and secondary lens are positioned sideways inside the smartphone to extend focal length, and that takes up valuable surface area.
In his latest note, Pu also said he expects the iPhone 15 series to enter mass production in August, which would be in line with previous years when Apple's iPhone lineup has been announced in September. Pu believes Apple will mass produce around 84 million units for the second half of 2023, with the two Pro models likely to be the most popular devices in the lineup in the first few months of launch.
All four iPhone 15 models are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while 12 additional features and changes are rumored for the Pro models.
Related Roundup: iPhone 15 Pro
Tag: Jeff Pu
This article, "iPhone 15 Pro Max Predicted to Be More Expensive Than Previous Model" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Apple Execs Explain How i…
10.14.2025
Apple has long set the standard for smartphone photography. With the iPhone 17, the company takes a bold… The post Apple Execs Explain How iPhone 17 Center Stage Camera is
Crime blotter: Finance di…
06.11.2023
In the latest Apple Crime Blotter, a store is robbed of iPhones by a man with a box on his head, iCloud evidence is to be used against a politician,
Nanoleaf’s 4D Scree…
06.27.2023
After debuting at CES, Nanoleaf has opened up preorders for a number of new smart home products, including the 4D Screen Mirroring and Lightstrip Kit.Nanoleaf 4DDuring CES 2023, Nanoleaf revealed
Apple releases macOS Vent…
05.18.2023
Apple has released the update for macOS Ventura 13.4 to the public, in one of the last updates expected before WWDC.The latest release follows after just two beta cycles, with
Apple to Add Thunderbolt …
05.08.2023
A few days ago, MacRumors obtained an internal memo that Apple would be adding both the Thunderbolt Display… The post Apple to Add Thunderbolt Display and Original iPad Air to
The folding iPhone could …
09.22.2025
Macworld Apple’s iPhone Air is easily its most exciting and polarizing phone in years. Compared to the iPhone 17 (8mm) and iPhone 17 Pro Max (8.75mm), the 5.6mm iPhone Air
‘Father of the iPod’ Tony…
06.07.2023
You might have noticed that Apple on Monday unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay
Apple preps measured, app…
07.07.2023
Early next year, Apple is planning a retail launch of its Vision Pro headset in America with appointment-only sales and in-store promotions in its retail store chain. Apple Vision Pro:
