Forget gimmicks, forget AI tools and tricks, a new survey has made it clear that Apple Intelligence and other manufacturers' generative AI implementations just don't matter to most buyers.The tortoise
Forget gimmicks, forget AI tools and tricks, a new survey has made it clear that Apple Intelligence and other manufacturers' generative AI implementations just don't matter to most buyers.

Person standing on a pinkish gradient background with large text above reading Apple Intelligence in blue to red gradient.
The tortoise wins the race

A poll by CNET and YouGov revealed that only 11% of U.S. smartphone owners upgrade for AI features, a significant decrease from 2024. In contrast, price is the top priority at 62%, followed by battery life at 54%, storage at 39%, and camera quality at 30%.

Apple has faced criticism for trailing Samsung and Google in the AI race. Samsung plastered Galaxy AI across the Galaxy SWX, Z Fold 7, and Flip 7. Google packed the Pixel 10 with Gemini features.


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