For the first time, it is now possible to hand over $2,000 to Apple to get an iPhone — specifically the 2TB iPhone 17 Pro Max. But, look up ahead,
For the first time, it is now possible to hand over $2,000 to Apple to get an iPhone — specifically the 2TB iPhone 17 Pro Max. But, look up ahead, it's just a sign on the road to the iPhone Fold.

Man in black turtleneck holding an early smartphone, large white logo in the background.
The original iPhone was considered ludicrously expensive — at $499. Image credit: Apple

When Steve Jobs unveiled the very first iPhone, we baulked at its price. Microsoft's Steve Ballmer ridiculed the cost. And even Apple actually reduced the price, if briefly, and certainly for the only time in its history.

That original iPhone cost $499 before taxes. Now you can, if you have the need and the nerve, pay Apple $2,000 and get an iPhone 17 Pro Max with 2TB of storage.


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