09.12.2025
Apple's online store is down ahead of iPhone 17, iPhone Air, and iPhone 17 Pro pre-orders, which are expected to be available at 5:00 a.m. Pacific Time in the United
"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PDT. See you soon." Apple has been doing 5:00 a.m. pre-orders for the last several years instead of the 12:01 a.m. Pacific Time pre-orders that it used to have.
Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 17 models when the store comes back online.
The iPhone 17 will be available in Lavender, Sage, Mist Blue, White, and Black, in 256GB and 512GB storage capacities, while the iPhone Air will be available in Sky Blue, Light Gold, Cloud White, and Space Black, in 256GB, 512GB, and 1TB capacities.
The iPhone 17 Pro and iPhone 17 Pro Max come in Silver, Cosmic Orange, and Deep Blue, and are available in 256GB, 512GB, and 1TB storage options. This year, there's also 2TB storage tier exclusive to the Pro Max.
The iPhone 17 is priced starting at $799, while the iPhone Air is priced starting at $999. The iPhone 17 Pro is priced starting at $1,099, and the iPhone 17 Pro Max is priced starting at $1,199. After pre-orders take place, a launch will follow on Friday, September 19.
This article, "Apple Store Down Ahead of iPhone 17 Pre-Orders" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Colors for Alleged ‘…
08.21.2025
Apple is designing new "TechWoven" cases for the iPhone 17, with photos of some of the alleged case colors shared today by leaker Majin Bu. The cases feature a muted,
iPhone 16 Pro Max Could F…
02.12.2024
The iPhone 16 Pro Max could feature the longest-ever battery life offered in an iPhone, according to rumors detailing some of the upcoming high-end iPhone's improvements coming out of Korea.
The Vision Pro’s biggest …
06.10.2023
Image: Apple Apple’s developers already have the tools they need to create apps for the system. Apple used the Vision Pro’s $3,499 price tag to give the headset every advantage
Apple Explains Why Person…
06.10.2025
In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's software engineering chief Craig Federighi explained why the more personalized version of Siri has
Anker Black Friday Early …
11.06.2023
Anker is back with another pre-Black Friday discount event on its website, which it's calling the "Black Friday Early Access Sale." When you purchase two or more Anker items, you'll
Here Are All of the Apple…
07.29.2024
Apple today released new betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 for developers, introducing the first Apple Intelligence features. Apple Intelligence was previewed in June, and is
Report: Apple Planned to …
05.27.2025
Apple had plans to offer a Starlink-like satellite home internet service in collaboration with Boeing, The Information reports. Starting in 2015, Apple held discussions with Boeing about "Project Eagle," a
The MacRumors Show: Are t…
11.03.2023
On this week's episode of The MacRumors Show, we discuss Apple's "Scary Fast" event and the new Macs it introduced. Subscribe to the MacRumors YouTube channel for more videos We
