10.01.2025
If you've been using Meta AI in Facebook, Instagram, WhatsApp, or Messenger, you might want to stop. Starting later this year, Meta plans to use your generative AI conversations to
Text exchanges and voice conversations with Meta AI will be used to personalize posts, reels, ads, and more. Meta says that incorporating AI conversations will help the company improve its recommendations so that people are "more likely to see content they're actually interested in."
Meta likens using AI conversations to tailoring recommendations based on the content that people interact with on Facebook and Instagram. If you converse with AI about hiking, for example, Meta will show ads for hiking boots, as it would if you liked a hiking-related page.
There is no way to opt out of Meta's AI-based ad targeting, but Meta claims that users can adjust the content and ads they're seeing with Ad Preferences and feed controls. With Ad Preferences, you can limit ads from specific topics or block advertisers one by one, but you can't choose not to let Meta access your AI conversations. Interactions with Meta AI are used across Meta products that have been added to the same Accounts Center.
With no opt-out feature, the only way to prevent Meta from using your AI conversations for content and ad targeting purposes is not to use the AI in the first place.
Meta says that sensitive topics like sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership are not used for ad targeting purposes. Conversations that take place before December 16 won't be used.
Meta plans to start using AI for personalization on December 16, 2025, and customers will receive in-product notifications and emails before it happens. Data will be used for personalization in most countries around the world, though not in the EU, UK, and South Korea for the time being.
This article, "Your Meta AI Chats Will Soon Influence the Ads You See" first appeared on MacRumors.com
Discuss this article in our forums
10.01.2025
If you've been using Meta AI in Facebook, Instagram, WhatsApp, or Messenger, you might want to stop. Starting later this year, Meta plans to use your generative AI conversations to
Text exchanges and voice conversations with Meta AI will be used to personalize posts, reels, ads, and more. Meta says that incorporating AI conversations will help the company improve its recommendations so that people are "more likely to see content they're actually interested in."
Meta likens using AI conversations to tailoring recommendations based on the content that people interact with on Facebook and Instagram. If you converse with AI about hiking, for example, Meta will show ads for hiking boots, as it would if you liked a hiking-related page.
There is no way to opt out of Meta's AI-based ad targeting, but Meta claims that users can adjust the content and ads they're seeing with Ad Preferences and feed controls. With Ad Preferences, you can limit ads from specific topics or block advertisers one by one, but you can't choose not to let Meta access your AI conversations. Interactions with Meta AI are used across Meta products that have been added to the same Accounts Center.
With no opt-out feature, the only way to prevent Meta from using your AI conversations for content and ad targeting purposes is not to use the AI in the first place.
Meta says that sensitive topics like sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership are not used for ad targeting purposes. Conversations that take place before December 16 won't be used.
Meta plans to start using AI for personalization on December 16, 2025, and customers will receive in-product notifications and emails before it happens. Data will be used for personalization in most countries around the world, though not in the EU, UK, and South Korea for the time being.
This article, "Your Meta AI Chats Will Soon Influence the Ads You See" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Big Tech is already warni…
05.19.2023
Illustration by Alex Castro / The Verge So Apple has restricted the use of OpenAI’s ChatGPT and Microsoft’s Copilot, The Wall Street Journal reports. ChatGPT has been on the ban
Avoiding Stories is getti…
06.27.2023
Those temporary photos and videos known as Stories are everywhere these days. Popularized by Snapchat and Instagram, it seems that every social network has decided to have its own version
Meta keeps Apple’s AI out…
04.17.2025
In a petty move, Meta blocks access to Apple Intelligence's Writing Tools feature across its apps on iPhone and Mac. (via Cult of Mac - Apple news, rumors, reviews and
European telcos draw up p…
05.17.2023
Apple and other Big Tech companies which account for more than 5% of a telecoms provider’s peak average internet traffic should help fund the rollout of 5G and broadband across
How to block iPhone apps …
01.28.2024
Meta, TikTok and other companies use push notification tracking. There's a simple solution for iPhone users to protect their privacy. (via Cult of Mac - Apple news, reviews and how-tos)
Facebook wants to become …
06.30.2023
Following the passing of the EU's Digital Markets Act, Meta wants to turn Facebook into an alternative App Store for Android first, as soon as it can.From early in 2024,
Seven big tech companies …
07.04.2023
Illustration: Alex Castro / The Verge An important deadline just passed for the biggest tech platform companies in the world to notify the European Union (EU) that they are gatekeepers
Instagram Unveils ‘…
01.20.2025
Instagram has unveiled a new video editing app called Edits, which aims to fill the void left by CapCut's removal from U.S. app stores following federal restrictions on ByteDance-owned applications.
