10.11.2025
Apple is reportedly close to acquiring employees and tech from startup Prompt AI, a move that could help bring more computer vision features to Apple Intelligence.Apple's Visual Intelligence feature uses
Apple's Visual Intelligence feature uses the camera to answer user queries
While Apple is one of the big names in the field of consumer-oriented AI, it has the perception of falling far behind the rest of the pack. With issues such as Apple Intelligence's glacial rollout and a lack of a promised overhaul of Siri, it has to take action if it wants to seriously catch up.
One such action is to either purchase or acqui-hire from other companies, which CNBC says it is close to doing with Prompt AI. According to Friday's report, Apple is in very late-stage talks with the startup to secure new talent.
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