Apple TV+ is now just Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it. In a guest appearance on The

Apple TV+ is now just Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it.

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the “Plus” from Apple TV Plus and why Apple does not believe it will create confusion with its other products of the same name.

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