Apple is expanding advertising on iOS, with plans to introduce new ads as early as next year. The company is prioritizing Apple Maps, enabling restaurants and other businesses to pay for prominent placement in the app’s search results.
Mark Gurman for Bloomberg News:
The concept is quite similar to Search Ads inside of the App Store, where developers can pay for their software to appear in a promoted slot based on user queries. I’m told the Maps version will have a better interface than what Google and other companies offer inside of mapping services. The Apple approach also will leverage AI to ensure that results are relevant and useful.
The big risk Apple faces here is a potential consumer backlash. Some customers are already unhappy that the iPhone has been turned into a digital billboard for services like AppleCare+, Apple Music, Apple TV, and Fitness+. The company also pushes web-like ad slots within Apple News. When you consider that an iPhone can cost up to $2,000, some see this as an unseemly money grab.
MacDailyNews Take: Somehow, we’ll survive if a company pays Apple to appear in Maps search, especially if they’re relevant and even useful.
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