10.29.2025
Apple today added new features and expanded flexibility to its App Store review process. Developers are now able to submit additional items for review when an existing submission is already
Apple says that developers can submit an update to address a major bug even if there's another app version that's still being reviewed. Apple gives several examples of what can be submitted:
- One or more In-App Events in a separate submission if you have an app version under review.
- An app version to address a critical bug that's separate from any existing custom product pages under review.
- One or more Game Center features -- including achievements, leaderboards, challenges, and more.
More information is available on Apple's app submission instruction page.
Apple is doubling the number of custom product pages that developers can create to highlight content and features in apps. Up to 70 custom pages can be published at any time, and keywords can also be assigned to each custom product page to make them more discoverable on the App Store.
In addition to new app review features and support for more custom product pages, Apple is also expanding offer codes to all In-App purchase types. Offer codes are available for consumable, non-consumable, and non-renewing subscriptions in addition to auto-renewable subscriptions. Apple also added offer codes for auto-renewable subscriptions that don't auto-renew after the promotional period ends.
Offer codes allow developers to provide people with limited-time offers for free or discounted In-App purchase content. Apple is replacing promo codes with offer codes, and as of March 26, 2026, there will no longer be an option to create promo codes for In-App purchases in App Store Connect. Promo codes will continue to be available to provide people with free app downloads, and already-available promo codes will continue to work until they expire.
Tags: App Store, Apple Developer Program
This article, "Apple Announces Three App Store Updates for Developers" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Apple releases iOS 17 bet…
06.21.2023
Here we go. iOS 17 beta 2 is out now, and we’re digging in to find what’s new. more… The post Apple releases iOS 17 beta 2 for developers ahead
Apple to expand on browse…
08.22.2024
Macworld Apple is set to make further changes to the way default apps operate in the European Union in an effort to comply with the region’s Digital Markets Act. Users
Another U.S. state gets A…
09.26.2025
Apple continues to expand Apple Wallet ID support across US states and territories, adding North Dakota as the latest after Montana joined last month. Marcus Mendes for 9to5Mac: The
George Clooney and Brad P…
09.02.2024
Brad Pitt and George Clooney star in Apple Original Films’ “Wolfs,” set for a limited theatrical release on September 20th, ahead of its global debut on Apple TV+ on Friday,
Apple executives discuss …
08.26.2025
On Tuesday, The Information reported, citing sources familiar with the matter, that Apple has engaged in internal discussions regarding the potential acquisition of French AI startup Mistral and Perplexity. Apple,
Google declares the green…
08.20.2025
Today’s Made By Google event was full of interesting announcements, ranging from the new Pixel 10 lineup and the Pixel Watch 4 to impressive AI demos. During the event (which
A larger iPad Air is on t…
12.11.2023
Macworld As we approach the end of a calendar year that’s been entirely bereft of iPad announcements, the eyes of Apple fans have turned to the product’s anticipated revamp in
Apple said to debut camer…
11.11.2024
iPhone 16 Pro and iPhone 16 Pro Max feature a 48MP Fusion camera, a 48MP Ultra Wide camera, and the 5x Telephoto camera, now available on both models. TF International
