While investment firm TD Cowen believes Apple must invest more in AI, the success of the current iPhone 17 has made it raise its Apple stock price target by $50
While investment firm TD Cowen believes Apple must invest more in AI, the success of the current iPhone 17 has made it raise its Apple stock price target by $50 to $325.

Two smartphones with multiple cameras; one is orange, and the other is dark blue, arranged against a gradient background.
iPhone 17 Pro - Image Credit: AppleInsider

Just as Evercore has now raised its Apple target price, so TD Cowen has done the same — and for chiefly the same reasons. In a note to investors seen by AppleInsider, its analysts are more bullish in that they've raised the price by $50 compared to Evercore's $10.

Yet the analysts' report is actually slightly more cautious than Evercore's. It says that Apple must spend more on AI, although it also believes that the company is doing this.


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