According to Bloomberg News‘ Mark Gurman, Apple has finalized its strategy for the revamped Siri, set to debut as early as iOS 26.4 next spring. The upgraded assistant will rely heavily on a custom version of Google’s Gemini models, running securely on Apple’s Private Cloud Compute servers to process and fulfill user requests.
Mark Gurman for Bloomberg News:
Apple is betting heavily on the new Siri, which will lean on Google’s Gemini model and introduce features like AI-powered web search. But there’s no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the Siri brand.
MacDailyNews Take: Which is why Apple should follow our advice from April:
With Siri now basically holding a full house of negative associations built up over years of neglect, incompetence, and empty promises, perhaps, if Apple actually manages to fix Siri this time around (a big IF; we’ve heard it all before), a rebrand might be useful. Kill off Siri and introduce something new – since it will actually finally be new – in order to allow it to take off on its own without the weighty baggage of the Siri name.
Then there’s the issue that Google’s Gemini is arguably the third-best of the top three, trailing xAI’s Grok and OpenAI’s ChatGPT.
If you’re going to with an external AI partner, why not choose the smartest one? We find xAI’s Grok to be more accurate and useful than Google’s Gemini, ChatGPT, and the rest. – MacDailyNews, July 21, 2025
The issues are: Google’s Gemini is not the best and everyone knows it, Google has a poor reputation for privacy that will tarnish Apple’s, and Google, hello, ripped off the iPhone with Android. Enough with the Google, Apple! – MacDailyNews, July 22, 2025
Apple will likely keep Siri’s Google Gemini underpinnings very secret for many reasons, including:
Google Gemini? Why not just get a Samsung Galaxy phone which already integrates Google’s Gemini AI as a core component of their AI-powered features?
Google Gemini on an iPhone offers precious little differentiation from Samsung, the chief iPhone knockoff peddler. – MacDailyNews, August 22, 2025
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