Vince Gilligan’s highly anticipated sci-fi series “Pluribus” has stormed to the top as Apple TV’s most-watched drama launch ever.
According to Apple, the “Breaking Bad” creator’s new show has shattered the previous record set by “Severance” Season 2, delivering the platform’s biggest global debut for a drama series across more than 100 territories. The strongest viewership came from the U.S., UK, Canada, Brazil, Australia, Germany, Mexico, India, and France.
Nellie Andreeva for Deadline:
In the U.S., the viewership high mark has been corroborated by the Nielsen Streaming Content Ratings, measuring minutes for Episodes 1 and 2 of drama originals over premiere weekend. Pluribus, starring Rhea Seehorn, debuted with two episodes Friday, Nov. 7.
While official Nielsen data will not be available for a couple of weeks, Luminate reported earlier this week that Pluribus logged 6.4M hours with its first two episodes over the first seven days of release in the U.S., a strong showing that landed the series at #4 for the week behind shows that all had significantly more episodes available.
There also has been anecdotal evidence, with reports of the Apple TV app crashing from high demand after the first two episodes of Pluribus were put up on the platform.
MacDailyNews Take: As we wrote of Pluribus on October 22nd, “Big potential.” Now, that potential is being realized!
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