The European Union has decided not to add Apple Maps or Apple Ads to list of online services sufficiently large enough to come under the purview of the Digital Markets
The European Union has decided not to add Apple Maps or Apple Ads to list of online services sufficiently large enough to come under the purview of the Digital Markets Act.

European Union flags waving in front of a modern glass building with a curved facade.
EU probe concludes that Apple Maps does not qualify to come under the Digital Markets Act

When the EU first announced a list of gatekeepers, they included six Big Tech firms, ranging from Apple to ByteDance, then the owner of TikTok. In November 2025, the European Commission began investigating Apple Maps and also Apple Ads, to see if they meet this criteria.

Now according to Reuters, the regulator has decided against designating either service as a gatekeeper.


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