02.11.2026
Amazon apparently thought the world would respond with a collective “awww” when it announced an expansion of its Ring Search Party feature to help find lost dogs, promoted via a
Amazon apparently thought the world would respond with a collective “awww” when it announced an expansion of its Ring Search Party feature to help find lost dogs, promoted via a 30-second Super Bowl ad (below). Instead, it’s being widely panned as a dystopian move in the current climate.
Since the company has recently rolled out a facial recognition capability for the Ring video doorbell, people drew the obvious and exceedingly short line between surveilling for dogs to surveilling for people …
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