05.16.2023
The same "Deep Dive LLC" shell company that filed for an "xrOS" trademark in New Zealand last week also filed for a "Deep Screen" trademark in the U.S. and over
Apple headset mockup by designer Ian Zelbo
Apple is likely behind the "Deep Screen" trademark filing given Bloomberg's Mark Gurman has reported that "xrOS" will be the name of the operating system for Apple's long-rumored AR/VR headset, which the company is expected to unveil during WWDC next month. Apple has routinely used shell companies registered with the Delaware Corporation Trust Center to secretly apply for trademarks related to future products.
It's unclear if Apple still plans to use "Deep Screen" for its headset, as the U.S. Patent and Trademark Office marked the application as abandoned in July 2022 after the shell company failed to file a statement explaining how the trademark would be used within the required timeframe. The shell company had filed for and received a maximum of five six-month extensions on the deadline to submit the statement and never ended up doing so. The application is still registered or pending in some other countries, such as Canada and New Zealand.
On a speculative basis, the "Deep Screen" name could be Apple's branding for the screen inside its headset, with "deep" potentially referring to an immersive virtual reality and augmented reality experience. However, given the age of the trademark application and its abandoned status in the U.S., it's unclear if the name will still be used.
Last year, Gurman reported that another shell company named "Immersive Health Solutions LLC" applied for "Reality Pro" and "Reality One" trademarks in over two dozen countries. Apple is likely behind these applications as well, and perhaps one of them will be the name of Apple's headset. WWDC begins with Apple's keynote on June 5, so we're likely just under three weeks away from the headset being unveiled.
Related Roundup: AR/VR Headset
Related Forum: Apple Glasses, AR and VR
This article, "Apple Likely Filed for Headset-Related 'Deep Screen' Trademark in 2017" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Mac Studio gets updated w…
06.05.2023
Apple has announced a second generation of the Mac Studio, with the new version adding the M2 Max processor for up to 25% faster performance while retaining the same chassis
2023 Mac Pro unboxing sho…
06.16.2023
Say what you will about the expansion limits of the first Apple silicon Mac Pro, but there’s no denying that Apple designed one helluva machine. While the M2 Ultra Mac
Save $250 on an M2 Pro Ma…
05.26.2023
Macworld Amazon has a really good deal right now on a silver 16-inch M2 Pro MacBook Pro for $2,449. How good a deal is it? The model that’s on sale
Get Apple’s MacBook…
05.10.2023
B&H's latest Deal Zone offers shoppers incredible savings on a loaded MacBook Pro with Apple's M1 Max chip, 64GB of memory and a 2TB SSD. Save $1,600 instantly on the
Apple Reportedly Preparin…
10.12.2025
Apple is reportedly gearing up to release iOS 26.0.2, a minor update aimed at fixing bugs and refining… The post Apple Reportedly Preparing iOS 26.0.2 Update to Address Bugs and
Apple’s Online Stor…
05.18.2023
After announcing last week that it would be launching its online store in Vietnam on May 18, the store has now gone live, opening up direct sales for Apple in
Apple Seeds Second Betas …
06.21.2023
Apple today seeded the second betas of upcoming iOS 17 and iPadOS 17 updates to developers for testing purposes, with the software coming two weeks after the release of the
The world inside Apple Vi…
06.07.2023
Macworld At Apple’s WWDC23, I think I saw the future. [Pausing to ponder.] Yeah, I’m pretty sure I saw the future–or at least Apple’s vision of the future of computing.
