09.28.2023
Reddit this week announced that it will no longer allow Reddit users to opt out of ad personalization, which means that ads on the platform will be targeted based on
Right now, users can choose to toggle off an option to "personalize ads based on your Reddit activity and account info," but this toggle is being removed going forward. Reddit claims that it requires "very little personal information" and the change will be able to predict ads that are more relevant to each person.
Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity--what communities you join, leave, upvotes, downvotes, and other signals--to get an idea of what you might be interested in.Reddit claims that the "vast majority" of Reddit users will not see changes to their ads, nor will users be seeing more ads. With no option to opt-out of ad personalization, Reddit is adding new toggles to limit ads from specific categories, including Alcohol, Dating, Gambling, Pregnancy & Parenting, and Weight Loss. Machine learning will be used to classify ads, so users will not be able to opt out of these ad categories entirely.
The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.
In select countries, the option to turn off ad personalization will remain, allowing Reddit to continue to comply with GDPR restrictions. Reddit users without the option to turn off ad targeting can expect to see ads that are based on subreddits they belong to, content that is upvoted, and more.
Reddit earlier this year made changes to the cost of its API, cutting out almost all third-party apps and forcing the majority of users to view Reddit on the website or on the Reddit app, both of which support ads.
Reddit says that these ad changes started rolling out yesterday.
Tag: Reddit
This article, "PSA: Reddit is Forcing Users to Accept Personalized Ads" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Reddit app ‘Apollo&…
06.08.2023
Apollo, one of the most popular Reddit apps, is shutting down due to modifications made to Reddit's API that will impose incredibly high costs on developers who create Reddit clients.Apollo
Apple No Longer Offers In…
06.27.2023
Apple stopped offering interest-free financing for new iPhone, iPad, and Mac purchases in Canada as of earlier this month, as noted on Reddit. Going forward, APRs range from 4.99% to
Curious iPhone Bug Causin…
05.18.2023
An unusual bug is affecting text messages between some iPhone and Android users in the United States, with the iPhone seemingly adding an extra "+" character to the beginning of
Apollo shutting down due …
06.08.2023
UGH. We’ve been tracking the negative effect that Reddit’s decision to begin charging for access to its API has had on third-party clients including Apollo. Now the developer of the
Reddit threatened protest…
06.23.2023
Reddit threatened multiple moderators of subreddits, after they made the decision to remain closed as a continuing protest against the upcoming API charges that killed the popular third-party app Apollo.
Reddit’s absurd API price…
06.09.2023
Apollo, a popular Reddit client for iPhone and iPad, will shut down on June 30th due to Reddit's high API pricing. (via Cult of Mac - Tech and culture through
Siri gets a bit smarter, …
06.07.2023
Apple’s Siri voice assistant will soon be capable of responding to multiple requests at once. | Photo by Chris Welch / The Verge Despite some hints toward a possible Apple
Reddit app ‘Apollo&…
06.08.2023
Apollo, one of the most popular Reddit apps, is shutting down due to modifications made to Reddit's API that will impose incredibly high costs on developers who create Reddit clients.Apollo
