05.22.2023
Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset. Apple headset concept by designer Marcus Kane
Apple headset concept by designer Marcus Kane
Delaware-based shell company "Deep Dive LLC" submitted a trademark application for "xrProOS" stylized in Apple's SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The same company applied for an "xrOS" trademark in SF Pro in New Zealand earlier this month, and it is very likely that Apple is behind both filings as the company moves early to protect its headset-related intellectual property.
Deep Dive LLC also applied for xrProOS in Australia, New Zealand, and the UK on May 18, but without SF Pro styling. The company first applied for the trademark in Jamaica on April 27, according to the records. Jamaica is often where Apple first applies for trademarks related to future products, as the country lacks a searchable online trademark database, helping the company to maintain secrecy.
xrProOS image included in Argentina trademark application
This is the first time that the xrProOS name has been reported, and it's unclear how Apple plans to use the name, if at all. Bloomberg's Mark Gurman said Apple's headset operating system will be named xrOS, so it remains to be seen how the xrProOS name might fit into Apple's plans. Gurman did float "Reality Pro" as a potential name of Apple's headset, and xrProOS would mirror the "Pro" branding if it is used in some way. It's also very possible Apple is simply covering all of its bases here and has no current plans to use xrProOS.
Other previously-reported trademark applications with potential ties to Apple's headset include Reality One, Reality Processor, Optica, and Deep Screen, but it's unclear if any of these names will actually be used. Some of the applications were filed by a separate shell company named "Immersive Health Solutions LLC."
Apple is expected to unveil the AR/VR headset and related developer tools during its WWDC keynote on June 5, and it will likely be released to the public later this year. The device is expected to offer a mix of virtual reality and augmented reality features that can be controlled with hand and eye tracking. The headset is estimated to cost around $3,000 in the United States, and it will reportedly have an external battery pack.
Related Roundup: AR/VR Headset
Tag: Trademark
Related Forum: Apple Glasses, AR and VR
This article, "Apple Likely Filed for 'xrProOS' Trademark Last Week via Shell Company" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
The best iOS 17 changes a…
06.08.2023
Macworld Apple had plenty of great things to show off when it unveiled iOS 17 at WWDC. We’re psyched about vastly improved autocorrect, StandBy, Live Voicemail transcriptions, custom contact posters,
iPad 9 versus Amazon Fire…
06.02.2023
The Fire Max 11 represents Amazon's largest tablet display to date and features an upgraded aluminum body that enhances its premium aesthetics. Here's how the specs and performance compare to
PSA: Don’t Buy an i…
09.01.2023
If you're in the market for a new iPad, you might want to go ahead and hold off. Apple hasn't introduced updates to any of its iPad models in 2023
16GB of RAM Could Be the …
08.26.2024
All of Apple's upcoming new Macs this year are likely to have at least 16GB of RAM pre-installed as standard, breaking a years-long tradition of Apple offering just 8GB of
This $28 smart scale give…
02.22.2024
The Roomie Sophie checks 11 key health metrics and comes with a free health app. This smart scale offers body fat measurement and more. (via Cult of Mac - Apple
Apple Seeds Second Public…
03.04.2025
Apple today seeded the second public betas of upcoming iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4 updates, allowing public beta testers to try out the new features in the
If you have an iPhone 8 o…
06.15.2023
Macworld When iOS 17 arrives this fall, it’ll bring a slew of new features to your iPhone, including personalized contact cards, live voicemail, and so many stickers. But not every
iOS 17 Features: The Ulti…
09.19.2023
During the iOS 17 beta testing process from June to September, MacRumors wrote a series of in-depth feature guides highlighting every major new addition, plus how tos that walk you
