Spotify on Friday announced a new multi-year partnership with Joe Rogan that would broaden distribution of his podcast “The Joe Rogan Experience” to Apple Podcasts and other podcasting outlets.
Bill Peters for Dow Jones Newswires:
The deal follows an exclusive partnership with Spotify struck in 2020.
The Wall Street Journal reported that the deal was estimated to be worth up to $250 million over that period. The outlet said that Spotify would sell ads for the podcast, and that the deal includes an ad-sales driven revenue sharing agreement.
A representative for Spotify declined to comment on the deal terms, but said the $250 million figure was “incorrect.” The representative did not elaborate further.
The company announced the deal after struggling to turn a steady profit, and after complaints from many musicians who say its streaming payouts are too low to support their work. The Journal noted that Spotify has been reworking deals to lower minimum guarantees, broaden distribution and share revenue.
MacDailyNews Take: “The Joe Rogan Experience” one of the world’s most popular podcasts, regularly receiving millions of views per episode. It will only grow further now that’s it’s finally freed from its Spotify shackles.
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