03.20.2024
Meta, Microsoft, X, and Match today joined Epic Games to protest the way Apple complied with a court ruling requiring it to walk back its anti-steering rules. In an amicus

For context, Apple was ordered to change its App Store rules in 2021 as part of the decision in the Epic Games case. The judge took issue with the anti-steering guidelines that kept apps from directing consumers to lower prices available outside of the App Store. Apple delayed implementing the changes while it attempted to appeal the ruling, but the appeal was not successful and Apple had to update its rules in January.
Developers are now allowed to include a single link in their app, with that link going to a website where customers can make a purchase without using the in-app purchase system. Apple is still collecting commission for purchases made this way, requiring developers to pay between 12 and 27 percent (three percent lower than the standard 15/30 fee).
Epic Games last week told the court that Apple has not complied with the order, and that the Cupertino company should be held in contempt of court. Epic Games said that Apple's implementation makes links "commercially unusable" due to the fee and the "accompanying web of restrictions."
Microsoft, Meta, X, and Match further complained that Apple is not allowing apps to include "even the most basic information" about alternative purchase options. Apple does not allow apps to let customers know about how to receive a discount by purchasing directly from a website, for example.
Meta said that it should be able to direct users to the web to pay for boosted posts to avoid Apple's fee, and Microsoft complained that Apple's rules limit options for providing subscriptions and discounts. X, formerly Twitter, said that Apple's 27 percent fee eliminates incentives to include an external link, while Match claimed that the rules prevent price competition for digital transactions.
Apple in January claimed that it was in full compliance with the injunction, and that it has given developers a way to inform customers about alternative purchase mechanisms both in their apps and outside of their apps.
The amicus brief filed today supports Epic Games' recent filing. Epic Games has asked the court to force Apple to bring its policies into compliance with the injunction, so it will be up to the court to decide whether Apple's rule change does enough to satisfy the requirements of the initial judgment.
This article, "Meta, Microsoft, X and Match Join Epic Games in Protesting Fees for Non-App Store Purchase Links" first appeared on MacRumors.com
Discuss this article in our forums
You may also be interested in this
Kuo: Apple’s Mixed-…
06.05.2023
Apple's mixed-reality headset could launch as late as the fourth quarter of 2023 or early 2024, according to Apple analyst Ming-Chi Kuo. Apple headset concept by designer Marcus Kane Kuo
Threads, the Twitter comp…
07.06.2023
Macworld Threads is a new app from Meta made as a text-based offshoot of Instagram. If that sounds like yet another competitor cashing in on the Twitter turmoil like Bluesky,
The Reddit app-pocalyse i…
07.01.2023
Screenshot by Jay Peters / The Verge After a month of outrage, protests, and unrest from the community, Reddit has finally flipped the switch to shut down some third-party apps.
NBCUniversal ad exec Lind…
05.12.2023
Linda Yaccarino, formerly an advertising executive at NBCUniversal, has stepped down from her position to assume the CEO role at Twitter.Twitter will have a new CEOTwitter owner Elon Musk recently
Get Microsoft Office for …
06.29.2023
Instantly upgrade your approach to daily productivity with Microsoft Office for Mac or Windows, just $29.97 during our version of Prime Day. (via Cult of Mac - Tech and culture
UK man pleads guilty to h…
05.10.2023
A British man has pleaded guilty over his role in schemes to hack the Twitter accounts including Apple and Elon Musk, as well as stealing $794,000 in cryptocurrency. Abené Clayton
Apple & Elon Musk Twi…
05.10.2023
British hacker Joseph James O'Connor pleaded guilty to hacking well-known Twitter accounts, including those of Apple, Kanye West, Elon Musk, and Joe Biden and faces two decades in prison.In July
Protect yourself from hac…
06.12.2023
Macworld As far as operating systems go, nothing is more popular than MS Windows. And the latest version — Microsoft Windows 11 Pro — is the best one yet. Time