Electric vehicle-maker Rivian is one of the few companies that doesn’t offer Apple CarPlay – despite it being a purchase requirement for many, many buyers. Rivian’s founder and CEO RJ Scaringe confirmed Monday that Rivian vehicles will never get the full Apple CarPlay experience.
Lawrence Hodge for Jalopnik:
Speaking to The Verge’s editor in chief Nilay Patel on the site’s Decoder podcast, RJ Scaringe likened Rivian using Apple CarPlay to Apple using Windows as an operating system instead of developing its own OS. He told Patel he wants to create a unique operating experience for owners.
“We have a great relationship with Apple,” he said. “As much as I love their products, there’s a reason that ironically is very consistent with Apple ethos for us to want to control the ecosystem.” CarPlay isn’t “consistent with how we think about really creating a pure product experience,” Scaringe said.
Scaringe did mention that some of CarPlay’s most popular and desirable features would come to Rivian eventually, but only “on an à la carte basis.”
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MacDailyNews Take: Already off our list of prospective vehicle makers, due to being an electric-only vehicle maker (and a relatively nascent one at that), Rivian just falls further away into the void of vehicles we’d never consider buying.
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