Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, according to a post from the CEO’s private Instagram account yesterday seen by The Verge and a person familiar with the matter. Apple confirmed the acquisition.
The news comes just one day after Apple unveiled the Vision Pro, a $3,499 mixed reality headset that the company has billed as a new “spatial” computing platform. It’s unclear how much Apple paid for Mira, which raised about $17 million in funding to date. Jony Ive, Apple’s former design chief, was an advisor to the startup at one point, according to two former employees who requested anonymity to speak without the company’s permission.
Apple shared its typical statement it gives when it buys a company with The Verge: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” It’s unclear if Apple will continue Mira’s military contracts, but knowing how the company operates, it’s highly unlikely that work will continue.
Mira’s military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases. The Air Force contract is for military pilots at Travis Air Force Base to use the startup’s Prism Pro headset for displaying things like heads-up equipment instructions. “Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” according to the company’s website.
Mira made the headset you wear during the Mario Kart ride at Nintendo World.
Another big Mira contract is with Nintendo World, which uses its headsets for the Mario Kart ride at its theme parks in Japan and LA’s Universal Studios. Mira’s headset displays virtual characters and items from the game to augment the ride as you progress through it.
Apple has brought on at least 11 of Mira’s employees as part of the acquisition, according to a private post on CEO Ben Taft’s Instagram account, which displayed a number of employee badges. “Excited for Mira’s next chapter, at Apple :),” he wrote in the caption. “7 year journey from dorm room to acquisition.”
Sign up for Command Line, a paid weekly newsletter from Alex Heath about the tech industry’s inside conversation. Your first month is free!
Monthly
$7/month
A flexible plan you can cancel anytime.
Annual
$70/year
A discounted plan to keep you up to date all year.
Corporate
$60/person/year
Keep your team informed on the inside conversation.
We accept credit card, Apple Pay and Google Pay.
Mira’s Prism headset from 2017. | Photo by James Bareham / The Verge
Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, according to a post from the CEO’s private Instagram account yesterday seen by The Verge and a person familiar with the matter. Apple confirmed the acquisition.
The news comes just one day after Apple unveiled the Vision Pro, a $3,499 mixed reality headset that the company has billed as a new “spatial” computing platform. It’s unclear how much Apple paid for Mira, which raised about $17 million in funding to date. Jony Ive, Apple’s former design chief, was an advisor to the startup at one point, according to two former employees who requested anonymity to speak without the company’s permission.
Apple shared its typical statement it gives when it buys a company with The Verge: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” It’s unclear if Apple will continue Mira’s military contracts, but knowing how the company operates, it’s highly unlikely that work will continue.
Mira’s military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases. The Air Force contract is for military pilots at Travis Air Force Base to use the startup’s Prism Pro headset for displaying things like heads-up equipment instructions. “Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” according to the company’s website.
Mira made the headset you wear during the Mario Kart ride at Nintendo World.
Another big Mira contract is with Nintendo World, which uses its headsets for the Mario Kart ride at its theme parks in Japan and LA’s Universal Studios. Mira’s headset displays virtual characters and items from the game to augment the ride as you progress through it.
Apple has brought on at least 11 of Mira’s employees as part of the acquisition, according to a private post on CEO Ben Taft’s Instagram account, which displayed a number of employee badges. “Excited for Mira’s next chapter, at Apple :),” he wrote in the caption. “7 year journey from dorm room to acquisition.”
Sign up for Command Line, a paid weekly newsletter from Alex Heath about the tech industry’s inside conversation. Your first month is free!
Monthly
$7/month
A flexible plan you can cancel anytime.
Annual
$70/year
A discounted plan to keep you up to date all year.
Corporate
$60/person/year
Keep your team informed on the inside conversation.
We accept credit card, Apple Pay and Google Pay.
Mira’s Prism headset from 2017. | Photo by James Bareham / The Verge
Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, according to a post from the CEO’s private Instagram account yesterday seen by The Verge and a person familiar with the matter. Apple confirmed the acquisition.
The news comes just one day after Apple unveiled the Vision Pro, a $3,499 mixed reality headset that the company has billed as a new “spatial” computing platform. It’s unclear how much Apple paid for Mira, which raised about $17 million in funding to date. Jony Ive, Apple’s former design chief, was an advisor to the startup at one point, according to two former employees who requested anonymity to speak without the company’s permission.
Apple shared its typical statement it gives when it buys a company with The Verge: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” It’s unclear if Apple will continue Mira’s military contracts, but knowing how the company operates, it’s highly unlikely that work will continue.
Mira’s military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases. The Air Force contract is for military pilots at Travis Air Force Base to use the startup’s Prism Pro headset for displaying things like heads-up equipment instructions. “Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” according to the company’s website.
Mira made the headset you wear during the Mario Kart ride at Nintendo World.
Another big Mira contract is with Nintendo World, which uses its headsets for the Mario Kart ride at its theme parks in Japan and LA’s Universal Studios. Mira’s headset displays virtual characters and items from the game to augment the ride as you progress through it.
Apple has brought on at least 11 of Mira’s employees as part of the acquisition, according to a private post on CEO Ben Taft’s Instagram account, which displayed a number of employee badges. “Excited for Mira’s next chapter, at Apple :),” he wrote in the caption. “7 year journey from dorm room to acquisition.”
Sign up for Command Line, a paid weekly newsletter from Alex Heath about the tech industry’s inside conversation. Your first month is free!
Monthly
$7/month
A flexible plan you can cancel anytime.
Annual
$70/year
A discounted plan to keep you up to date all year.
Corporate
$60/person/year
Keep your team informed on the inside conversation.
We accept credit card, Apple Pay and Google Pay.
Mira’s Prism headset from 2017. | Photo by James Bareham / The Verge
Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, according to a post from the CEO’s private Instagram account yesterday seen by The Verge and a person familiar with the matter. Apple confirmed the acquisition.
The news comes just one day after Apple unveiled the Vision Pro, a $3,499 mixed reality headset that the company has billed as a new “spatial” computing platform. It’s unclear how much Apple paid for Mira, which raised about $17 million in funding to date. Jony Ive, Apple’s former design chief, was an advisor to the startup at one point, according to two former employees who requested anonymity to speak without the company’s permission.
Apple shared its typical statement it gives when it buys a company with The Verge: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” It’s unclear if Apple will continue Mira’s military contracts, but knowing how the company operates, it’s highly unlikely that work will continue.
Mira’s military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases. The Air Force contract is for military pilots at Travis Air Force Base to use the startup’s Prism Pro headset for displaying things like heads-up equipment instructions. “Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” according to the company’s website.
Mira made the headset you wear during the Mario Kart ride at Nintendo World.
Another big Mira contract is with Nintendo World, which uses its headsets for the Mario Kart ride at its theme parks in Japan and LA’s Universal Studios. Mira’s headset displays virtual characters and items from the game to augment the ride as you progress through it.
Apple has brought on at least 11 of Mira’s employees as part of the acquisition, according to a private post on CEO Ben Taft’s Instagram account, which displayed a number of employee badges. “Excited for Mira’s next chapter, at Apple :),” he wrote in the caption. “7 year journey from dorm room to acquisition.”
Sign up for Command Line, a paid weekly newsletter from Alex Heath about the tech industry’s inside conversation. Your first month is free!
Monthly
$7/month
A flexible plan you can cancel anytime.
Annual
$70/year
A discounted plan to keep you up to date all year.
Corporate
$60/person/year
Keep your team informed on the inside conversation.
Mira’s Prism headset from 2017. | Photo by James Bareham / The Verge Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the
Mira’s Prism headset from 2017. | Photo by James Bareham / The Verge
Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military, according to a post from the CEO’s private Instagram account yesterday seen by The Verge and a person familiar with the matter. Apple confirmed the acquisition.
The news comes just one day after Apple unveiled the Vision Pro, a $3,499 mixed reality headset that the company has billed as a new “spatial” computing platform. It’s unclear how much Apple paid for Mira, which raised about $17 million in funding to date. Jony Ive, Apple’s former design chief, was an advisor to the startup at one point, according to two former employees who requested anonymity to speak without the company’s permission.
Apple shared its typical statement it gives when it buys a company with The Verge: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” It’s unclear if Apple will continue Mira’s military contracts, but knowing how the company operates, it’s highly unlikely that work will continue.
Mira’s military contracts include a small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases. The Air Force contract is for military pilots at Travis Air Force Base to use the startup’s Prism Pro headset for displaying things like heads-up equipment instructions. “Mira builds the most scalable augmented reality hardware + software solutions in the market- enabling frontline workforces with communication tools and information when they need it most,” according to the company’s website.
Mira made the headset you wear during the Mario Kart ride at Nintendo World.
Another big Mira contract is with Nintendo World, which uses its headsets for the Mario Kart ride at its theme parks in Japan and LA’s Universal Studios. Mira’s headset displays virtual characters and items from the game to augment the ride as you progress through it.
Apple has brought on at least 11 of Mira’s employees as part of the acquisition, according to a private post on CEO Ben Taft’s Instagram account, which displayed a number of employee badges. “Excited for Mira’s next chapter, at Apple :),” he wrote in the caption. “7 year journey from dorm room to acquisition.”
Sign up for Command Line, a paid weekly newsletter from Alex Heath about the tech industry’s inside conversation. Your first month is free!
Monthly
$7/month
A flexible plan you can cancel anytime.
Annual
$70/year
A discounted plan to keep you up to date all year.
Corporate
$60/person/year
Keep your team informed on the inside conversation.
We accept credit card, Apple Pay and Google Pay.
You may also be interested in this
How to automatically dele…
06.15.2023
A seemingly small update with iOS 17 that turns out to be very useful is the ability to have your iPhone clean up 2FA text messages on its own. Here’s
15-inch MacBook Air is th…
06.15.2023
Apple’s first-ever 15-inch MacBook Air has new charger options compared to the 13-inch version. We already took a look inside Apple’s new 70W GaN USB-C today. The new fast and
Google’s AI Test Kitchen …
05.12.2023
Ahead of I/O 2023 kicking off, Google has updated its AI Test Kitchen app with a neat “MusicLM” demo. more… The post Google’s AI Test Kitchen adds ‘MusicLM’ text-to-music creator
Veterans Day Apple Watch …
11.04.2025
Apple is planning an Apple Watch Activity Challenge for Veterans Day, which takes place next Tuesday in the United States. Apple Watch owners are tasked with doing any workout for
Mira made AR headsets for…
06.08.2023
Apple has acquired Mira, a company that creates augmented reality headsets for other companies — including the US military.Apple Vision ProA day after it announced Apple Vision Pro, the Cupertino-based
Compared: Google Pixel 7a…
05.18.2023
Google recently revealed the budget Pixel 7a that competes price-wise with the affordable iPhone SE. Here's how their features stack up.Pixel 7a and iPhone SEUnveiled at Google I/O, the Pixel
Apple’s professional soft…
05.10.2023
Apple is finally bringing Pro apps to the iPad Pro and even other models of iPad. Specifically, Final Cut Pro for video and Logic Pro for music are arriving on the
Apple Used Google Tensor …
07.30.2024
Apple used Tensor Processing Units (TPUs) developed by Google instead of Nvidia's widely-used graphics processing units (GPUs) to construct two critical components of Apple Intelligence. The decision is detailed in
A whimsical homage to the days in black and white, celebrating the magic of Mac OS. Dress up your blog with retro, chunky-grade pixellated graphics to evoke some serious computer nostalgia. Supports a custom menu, custom header image, custom background, two footer widget areas, and a full-width page template. I updated Stuart Brown's 2011 masterpiece to meet the needs of the times, made it responsive , got dark mode, custom search widget and more.You can download it from tigaman.com, where you can also find more useful code snippets and plugins to get even more out of wordpress.
This website makes use of cookies to enhance browsing experience and provide additional functionality.
/cdn.vox-cdn.com/uploads/chorus_asset/file/22382136/DSCF7629.jpg)
