Apple's original Vision Pro spatial computing headset launched two years ago today. Apple's work on a head-mounted device was the subject of rumors for many years before the Vision Pro's announcement. By the early 2020s, those reports had converged around the idea that Apple was preparing a high-end mixed-reality headset positioned as a new form of general-purpose computer. Apple finally revealed the Apple Vision Pro in June 2023 during its annual Worldwide Developers Conference (WWDC), marking the company's first major new hardware platform announcement since the Apple Watch. In its initial announcement, Apple described Vision Pro as its first "spatial computer," introducing visionOS, a new operating system designed around three-dimensional app windows controlled by eye tracking, hand gestures, and voice…

Apple CEO Tim Cook declined to comment on repeated questions during Thursday’s earnings call about how the company would respond to rising memory costs. The decision on whether to absorb rising costs or pass them on to customers in the form of higher prices is not going to be an easy one, and a look at the numbers makes it clear why Cook was unwilling to rule out the latter possibility … more…

Apple is no longer the biggest client for chip foundry TSMC, and as it loses its stranglehold on the global supply chain, Tim Cook may have to turn to other manufacturers to meet demand for the iPhone and Mac.Apple wouldn't return to Intel-designed processors, but it could get Intel to manufacture its Apple Silicon designsAs previously reported, Nvidia is now the single largest client for TSMC, but losing that top spot is causing problems for Apple. Specifically, it no longer has the buying power to commandeer TSMC's entire output.According to the Wall Street Journal, this means Apple is therefore having to compete for capacity with firms such as Nvidia, and it is not getting what it needs. Tim Cook alluded…

Macworld Apple Creator Studio is now available, and it provides a good alternative for creators who want professional image, audio, and video editing software at more affordable prices. Its direct competitor, of course, is Adobe’s Creative Cloud, which still dominates the market with a suite of powerful tools. If you’re a Mac user, you’re probably wondering which one is worth subscribing to, whether you are someone who already works with Adobe apps or are just starting your journey as a creator. This guide breaks down both suites, what apps they include, how those apps compare to each other, and which creators benefit the most from each ecosystem. Apple Creator Studio: Overview Although Apple Creator Studio was announced in January, the…

Apple's rumored plan to enter the smart glasses market by late 2026 is already reshaping the global AR optics supply chain, according to DigiTimes. According to the paywalled report, demand for smart glasses from the likes of Meta is rising steadily, but the industry now expects Apple's equivalent product to act as the primary catalyst for large-scale commercialization. Multiple suppliers across Taiwan's optical sector have apparently increased capital expenditure to expand capacity and shift research priorities toward AR technologies, citing Apple's expected requirements. For example, Kinko Optical has positioned itself as a key supplier by opening a new AR, VR, and MR research center, backed by an investment of about $5.6 million. Kinko is currently the only Taiwanese company developing…

Apple last week changed the way you buy a Mac online, removing the previous lineup of customizable pre-configured options and instead putting you straight into configuring your spec from scratch. While at first glance this seems a somewhat strange thing to do, arguably making it a little more complicated for a non-tech buyer to choose their Mac, the change could provide support for a theory that Apple will allow you to separate CPU and GPU options when buying an M5 Pro or Max Mac … more…