There's a new, improved voice assistant rolling out to users today — and no, it's not Apple Intelligence-powered Siri.Alexa+ is now available to US customers, and Prime members get it for freeOn February 4, Amazon announced that Alexa+, its next-generation voice assistant powered by generative AI, is now available for users in the U.S.Prime members will get the feature for free. At the same time, non-Prime subscribers can access it for $19.99 a month, which is odd, considering that Amazon Prime is $139, or $14.99 per month for most. Continue Reading on AppleInsider | Discuss on our Forums

Storage on Apple devices has always been a sensitive subject. Whether it’s for an iPhone, iPad, or Mac, you always pay the highest premium when upgrading the internal storage. An iPhone 17 Pro Max can go from $1199 for its 256GB entry-level model to $2000 for the 2TB model. That’s an additional $800 just for storage on your iPhone. So, for anyone shooting photos, working with large files, or recording Apple ProRes video on iPhone, those storage limits show up fast. I always recommend people get external storage rather than internal storage, since you can get 16TB for $800 these days! But external storage, specifically with iPhones, poses other challenges, like cables, mounts, and setups that can make things feel…

Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro: $999 iPhone 16 Pro Max: $1,199Apple has since lowered its starting prices for new iPhone 16 and iPhone 16 Plus models, which remain available as previous-generation options: iPhone 16: $699 iPhone 16 Plus: $799Finally, here are Apple's starting prices for the refurbished models: iPhone 16: $619 iPhone 16 Plus: $699 iPhone 16 Pro: $759…

Macworld Despite the company’s best efforts to keep its product launches secret, details about Apple’s much-anticipated iPhone 17e are circulating among case and accessory makers. One such source with knowledge of the matter indicates that the device could launch as early as mid-February. Rather curiously, comes precisely a year after the launch of the iPhone 16e. The 19th is a Thursday, which is unusual: Apple usually announces new products on a Monday or Tuesday, or less frequently on a Wednesday. Apple doesn’t share information about upcoming launches with case and accessory makers, but companies often use inside information to time their own releases alongside Apple’s. So while it’s possible that this is an educated guess based on simply adding a…

Get ready for golf on Apple Sports! Track live scores, stats and standings for PGA and LPGA events all in one app. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Apple's imminent M5 Pro and M5 Max chips will run cooler and faster than ever before, as a year-old rumor about the way Apple Silicon chips are packaged resurfaces.Dies on wafers - Image credit: TSMCApple is anticipated to bring out the M5 Pro and M5 Max chips as part of a MacBook Pro update in early 2026. However, while performance improvements are expected for the higher-tier chips, the way they are produced will make as much of an impact as improving clock speeds and core counts.In a February 3 Weibo post, serial leaker Fixed Focus Digital added more context to a comment they made a few days earlier, on January 31. At that time, they said that the upper M5…