We’ve already unboxed all the new iPhones, but Apple also dropped brand-new AirPods Pro 3, the Apple Watch Series 11, and a refreshed Apple Watch Ultra. In this video, I run through quick unboxings and first impressions of all three so you can see exactly what’s new—and whether these are worth upgrading. ESR Clear Case for iPhone Air: https://amzn.to/4pq3Lig (Under $10!) ESR Color matching iPhone 17 Pro/Max Case: https://amzn.to/3JXkCIV (Under $13!) CAseKoo iPhone 17 Pro/Max Case with Stand: https://amzn.to/4mfmUR9 (Under $24!) Spigen MagSafe Case for all iPhone 17: https://amzn.to/4glfFpr (Under $22!) iPhone Air Bumper: https://amzn.to/4mcLh1E iPhone Air Frosted: https://amzn.to/4m6REDH Apple Tech Woven: https://amzn.to/4mhnw91 Favorite Magsafe battery: https://kuxiu.co/products/kuxiu-s2-power-bank?ref=bjyfkxdn Subscribe to our Podcast https://www.youtube.com/playlist?list=PLP3DOW_eX2AwO_whrINOi-TuAdgsSR83i https://podcasts.apple.com/us/podcast/9to5mac-overtime/id1727206360 Subscribe to the channel! https://youtube.com/@9to5Mac?sub_confirmation=1 Follow me…

Unboxing the brand-new iPhone 17 Pro Max in Cosmic Orange and Silver — plus the all-new iPhone Air. In this video, I walk through first impressions of each device, compare them to the iPhone 16 Pro Max, and even line them up against the Galaxy Z Fold to see how the new thinnest iPhone ever stacks up. ESR Clear Case for iPhone Air: https://amzn.to/4pq3Lig (Under $10!) ESR Color matching iPhone 17 Pro/Max Case: https://amzn.to/3JXkCIV (Under $13!) CAseKoo iPhone 17 Pro/Max Case with Stand: https://amzn.to/4mfmUR9 (Under $24!) Spigen MagSafe Case for all iPhone 17: https://amzn.to/4glfFpr (Under $22!) iPhone Air Bumper: https://amzn.to/4mcLh1E iPhone Air Frosted: https://amzn.to/4m6REDH Apple Tech Woven: https://amzn.to/4mhnw91 Favorite Magsafe battery: https://kuxiu.co/products/kuxiu-s2-power-bank?ref=bjyfkxdn Subscribe to our Podcast https://www.youtube.com/playlist?list=PLP3DOW_eX2AwO_whrINOi-TuAdgsSR83i https://podcasts.apple.com/us/podcast/9to5mac-overtime/id1727206360 Subscribe to…

Tim Cook and head of retail Deirdre O’Brien greet first iPhone 17 buyers this morning at Apple’s iconic Fifth Avenue store in NYC.

This is iPhone 17 Pro. With a durable design and 48MP Pro Fusion camera system, it’s the ultimate Pro. It has a heat-forged aluminum unibody, and Ceramic Shield now protects the back, while on the front the new Ceramic Shield 2 has 3x better scratch resistance. iPhone 17 Pro is loaded with the most cinematic camera we’ve ever made, featuring an 8x optical-quality zoom to get even closer to the action. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB “Come Rain Or Come Shine” by Connie Francis https://apple.co/Come-Rain-Or-Come-Shine #iPhone17Pro #iPhone17ProMax Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated…

Apple’s tvOS 26 update is here — and it brings the biggest refresh we’ve seen in years. From the stunning new Liquid Glass interface to karaoke with Apple Music Sing, smarter screen savers, FaceTime improvements, default AirPlay speaker settings, and even PS5 DualSense support, tvOS 26 makes Apple TV feel more modern and more connected to the rest of the Apple ecosystem. Apple TV 4K: https://amzn.to/3IfaKK9 ESR Clear Case for iPhone Air: https://amzn.to/4pq3Lig (Under $10!) ESR Color matching iPhone 17 Pro/Max Case: https://amzn.to/3JXkCIV (Under $13!) CAseKoo iPhone 17 Pro/Max Case with Stand: https://amzn.to/4mfmUR9 (Under $24!) Spigen MagSafe Case for all iPhone 17: https://amzn.to/4glfFpr (Under $22!) iPhone Air Bumper: https://amzn.to/4mcLh1E iPhone Air Frosted: https://amzn.to/4m6REDH Apple Tech Woven: https://amzn.to/4mhnw91 Favorite Magsafe battery:…