Apple’s stock has split five times since the company went public. The stock split on a 4-for-1 basis on August 28, 2020, a 7-for-1 basis on June 9, 2014, and split on a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987. In each of the five times that Apple has split its stock, it was undergoing strong growth in sales and profitability, save for the split in the year 2000, when sales dipped between the dot-com bust and the release of the iPod in October 2001. It has been nearly four years since Apple’s last stock split. In the last two splits, the company appears to have intended to bring the share price down to…

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Ask a Siri question It’s been a few weeks now since the excitement of the WWDC 2023 keynote presentation, and the triumphs and disappointments have had a chance to sink in. There was plenty of the former, but several of the latter, and the one that continues to sting–particularly when I have an especially bad week with the feature in…

Macworld The iPhone 15 Pro this year is going to be powered by the new A17 system-on-chip, which should be the first large-scale consumer chip in the world to be made on a 3nm N3B manufacturing process. That means a lot more logic and cache in the same size chip, and better power efficiency at the same performance level as current 5nm iPhone chips. We expect big things from the A17. A new rumor from a Weibo user proclaiming to be an experienced integrated circuits developer suggests that Apple is going to switch production of the A17 at some time next year from TSMC’s N3B process to the upcoming N3E process. The N5E process is estimated to have better costs…

The forthcoming Apple Vision Pro spatial computer will offer wearers “Travel Mode” which is aimed at enhancing the user experience while on airplane flights. Apple Vision Pro: Apple’s first spatial computer Steve Moser for MacRumors: Within the first developer beta for ‌visionOS‌, we’ve discovered several text strings which shed light on the functionality of this new feature. The key prompts include: • Are you on an airplane? • If you’re on an airplane, you’ll need to keep Travel Mode on to continue using your ‌Apple Vision Pro‌. • Remain stationary in Travel Mode. • Remain stationary while this mode turns off. • Some awareness features will be off. • The current fit may reduce gaze accuracy. • Turn on Travel Mode when you’re on an airplane to…

Apple has an intriguing hidden feature for its Apple Vision Pro spatial computer in the first developer beta of visionOS. The feature, termed "Travel Mode," is specifically aimed at enhancing the user experience while on board an airplane. Given that the cabin of an airplane with its enclosed space and unique environmental factors can be challenging for VR devices, Travel Mode seems to be Apple's solution for ensuring a smoother experience. Travel Mode: The Breakdown Within the first developer beta for ‌visionOS‌, we've discovered several text strings which shed light on the functionality of this new feature. The key prompts include: Are you on an airplane? If you're on an airplane, you'll need to keep Travel Mode on to continue…

Macworld Apple updated its entry-level iPhone in March 2022, adding a few nips and tucks here and there along with a quiet price increase. It kept the Home button and small form factor that appeals to some, but the aging design and minimal upgrades meant the new iPhone SE was coolly received by the masses, with many looking forward to the next generation and reviewers hoping Apple was planning a more radical overhaul of the device. Right on cue, rumors are now starting to appear about what that might look like. In this article we’ve gathered together everything we know so far, and what we can reasonably speculate, about the iPhone SE 4. Update 06/21/23: Echoing previous reports, Barclays analysts…