Macworld In a bizarre legal tussle, a 111-year-old fruit farming association is worried that it will have to change its logo because Apple is seeking trademark rights to pictures of apples. The Fruit Union Suisse currently uses as its logo an image of a red apple with a white cross on the righthand side, in an echo of the Swiss flag, and has done for most of its long history. It’s worth noting that the apple in the logo has a plain stalk rather than a leaf, and does not have a bite taken out of the side, so the similarities with Apple’s famous logo are minimal; nor is there much chance that customers are likely to get the two…

The Fruit Union Suisse, the oldest and largest fruit farmer’s organization in Switzerland, has used a red apple with a white cross as its logo for most of its 111-year history. However, the group is now worried that it may have to change its logo because Apple, the tech giant, is trying to gain intellectual property rights over depictions of apples, the fruit, that it perceives as infringements on its trademarks. Les fruits suisses logo Gabriela Galindo for Wired: “We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple,” Fruit Union Suisse director Jimmy Mariéthoz says, referring to the company’s iconic logo. “Their objective here is really to own the rights to…

Fruit Union Suisse says Apple is not just contesting its trademark apple logo, it wants to get exclusive rights to all depictions of actual apples.Left: Apple's logo. Right: Fruit Union Suisse's current logoApple has been here before, and it will be again — as a trademark owner, it is required to contest all challenges to its famous mark. That's easy to see in the case of any deliberate infringement, but less so with coincidental or even hard-to-spot similarities between logos. Read more...

Navigate Apple’s lengthy iPhone product catalog like a pro. | Image: The Verge Whether you want a battery that lasts for days, the best deal, or a small form factor, we’ve got some recommendations for an iPhone you’ll love. Picking a new iPhone feels like it should be simple. But like so many other modern problems (have you tried simply choosing something to watch on TV lately — an impossible task) it’s a little more complicated than it seems. Counting previous models that are still hanging around, along with all the Pros and Pluses and Maxes, Apple currently sells eight different iPhone models on its website. Eight! It’s almost as confusing as trying to buy an iPad. But fear not;…

The Mac Studio remains the top choice for professionals who need a powerful but compact desktop computer. There is a new Mac Studio. It looks almost exactly like last year’s Mac Studio — so similar, in fact, that I have had to put Post-it notes on the two units we have in our office in order to tell them apart. It remains a remarkably compact, very Apple-looking pro-level workstation. It also remains effectively not upgradable at all, which means you need to be very careful about what you select at purchase. It has basically the same ports that the last one had: a pair of USB-C ports (Thunderbolt 4 on the Ultra) and an SDXC reader in the front, and…

Macworld At a glanceExpert's Rating ProsFun transparent design (other colors are available)Improved ANC and sound qualityGood battery lifePriced wellConsDon’t sound as good as AirPods ProMissing a few Apple ecosystem featuresNo wireless chargingOur VerdictPriced similarly to 3rd-gen AirPods, the Beats Studio Buds+ have a more usable design, ANC, and better sound quality. But they’re missing a few Apple ecosystem perks and 2nd-gen AirPods Pro have more features and sound better. Best Prices Today: Beats Studio Buds+ Retailer Price $169.95 View Deal Price comparison from over 24,000 stores worldwide In our review of the original Beats Studio Buds, we found they outclassed AirPods Pro in several ways but lacked some Apple-specific features. That, along with mediocre noise canceling, made them less desirable…