With Apple having announced a new Mac Studio with the exact same chipset, it seemed clear that the 2023 Mac Pro market would be pretty small – if not dead on arrival. Talking to pro Mac users with demanding needs, it seems that the 16-inch MacBook Pro has also cannibalized much of its market… more… The post Mac Pro market even smaller than expected, as high-end pros choose 16-inch MBP appeared first on 9to5Mac.

What’s Apple doing reportedly paying for part of Lionel Messi’s deal to come play for Major League Soccer club Inter Miami in the U.S.? Start with the fact that, with “MLS Season Pass,” Apple TV+ streams all MLS soccer games and follow the money from there. Lionel Messi David Brancaccio and Alex Schroeder for MarketPlace: With Messi in the MLS, all those games are likely to draw more eyeballs from all around the world. And Apple TV+ would stand to benefit. “The real story here is that it’s essentially Apple TV that’s acquiring the world’s superstar in our default global sport,” said Andrés Martinez, a professor at Arizona State University’s Cronkite School of Journalism and Mass Communication. Andrés Martinez: The…

As Apple continues its march towards the Mac becoming the dominant endpoint in the enterprise, the ecosystem around it designed to streamline management, compliance, and security continues to expand. Today, Kandji announces an expanded partnership with Okta. more… The post Okta and Kandji double down on Apple in the enterprise with a new partnership for securing SaaS apps appeared first on 9to5Mac.

A new report claims that Apple Vision Pro was meant to be demoed with fitness apps, games, and even running Mac apps directly, but Apple only showed what little is working now.

A new report claims that Apple Vision Pro was meant to be demoed with fitness apps, games, and even running Mac apps directly, but Apple only showed what little is working now.Tim Cook announces "One More Thing" — the Apple Vision ProWhen Apple unveiled its long-awaited Vision Pro headset, it did so with demonstrations of many apps and tools — but not the ones that were expected. Prior to launch, there were reports of gaming and fitness apps for the headset, and ones to do with health and wellness. Read more...

Amazon today is officially spreading the word that its annual summer savings event, Prime Day, will be kicking off in July for 2023. This time around, the savings are right back on track with previous years, delivering the usual 48 hours of nonstop deals on July 11 and 12. Marking the eighth consecutive year of , we detail everything you need to know ahead of time below. more… The post Amazon officially announces Prime Day 2023 for July 11 and 12 appeared first on 9to5Mac.