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Image: Google Google has found a fun new way to dunk on Apple with an ad campaign for Pixel phones that straddles the line between cute and cringe. The search giant has released five videos — under the campaign name “Best Phones Forever” — which depict sitcom-like interactions between anthropomorphized versions of the Pixel 7 Pro and some sort of iPhone Pro. And it kinda seems like the phones want to bone each other? Google has pitched this as “what happens when two phones stop being rivals and start being friends,” though the campaign largely focuses on the iPhone’s apparent shortcomings compared to Pixel phones — such as astrophotography, security, and Apple’s lack of foldable devices. The iPhone is basically…
Today Apple announced Self Service Repair will be available June 21 for the iPhone 14 lineup and additional Mac models, including the 13-inch MacBook Air and MacBook Pro powered by M2. Since April 2022, Self Service Repair has given anyone with experience repairing electronic devices access to the same manuals, genuine Apple parts, and tools used at Apple Store locations and Apple Authorized Service Providers. Apple will also make the System Configuration process used for iPhone repairs, such as displays, batteries, and cameras, even easier to use. System Configuration is a postrepair software tool that ensures repairs with genuine Apple parts — designed and tested to internationally recognized standards — were completed correctly, and the parts are working properly. The…
Illustration: The Verge Apple will expand its Self Service Repair program to cover recent products, including the iPhone 14 lineup and M2-based MacBooks, starting on June 21st. But perhaps more importantly, the company seems to be responding to feedback by eliminating needless friction from the process. The “System Configuration” validation step that’s required after repairs — and involves calling Apple on the phone — has been criticized as burdensome. With the new changes, you won’t have to call the company’s repair support team anymore. “Self Service Repair users can now initiate System Configuration by placing their devices into Diagnostics mode and following onscreen prompts,” Apple wrote in today’s press release. “Users no longer need to contact the Self Service Repair…
Image: Apple Apple needs developers to make the case for its new augmented reality headset. Apple announced its $3,499 Vision Pro headset yesterday, and among all of the flashy demos, it got me thinking... what does “pro” actually mean for Apple’s new headset? While the iMac Pro, Mac Pro, and MacBook Pro have all been targeted at high-level professionals in the past, the audience for the Apple Vision Pro is a lot less obvious. It’s one of the first times we’ve seen Apple launch a “pro” device without a corresponding entry-level equivalent since the MacBook Pro in 2006. And just like the MacBook Pro, the Apple Vision Pro was a “one more thing” surprise at the end of an Apple…
macOS Sonoma makes the Mac experience better than ever — from more ways to personalize with widgets, to big updates to Safari and video conferencing, along with exciting new game titles. Apple today previewed macOS Sonoma, the latest version of the world’s most advanced desktop operating system, bringing a rich set of features that elevate the Mac experience. Stunning screen savers and powerful widgets unlock an entirely new way to personalize. Users can now place widgets right on the desktop, interact with them with just a click, and through the magic of Continuity, access the extensive ecosystem of iPhone widgets on their Mac. In macOS Sonoma, video conferencing also gets more engaging with great new features to help users present…
macOS Sonoma makes the Mac experience better than ever — from more ways to personalize with widgets, to big updates to Safari and video conferencing, along with exciting new game titles. Apple today previewed macOS Sonoma, the latest version of the world’s most advanced desktop operating system, bringing a rich set of features that elevate the Mac experience. Stunning screen savers and powerful widgets unlock an entirely new way to personalize. Users can now place widgets right on the desktop, interact with them with just a click, and through the magic of Continuity, access the extensive ecosystem of iPhone widgets on their Mac. In macOS Sonoma, video conferencing also gets more engaging with great new features to help users present…
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