Macworld Apple has a rich, if checkered, history of releasing new Macs for hardcore computing professionals. Now that the Mac Pro has had a long-awaited revamp to Apple Silicon, let’s remember the days when pro Macs were towering beasts using more metal than the Guggenheim Museum in Bilbao and more plastic than a nursery full of Lego bricks. Today some pro Mac users are happy with a flimsy bit of aluminum like the Mac mini. Wimps. We demand something that looks like it contains a nuclear reactor. It needs to be bigger than a suitcase with warning stickers all over it, hotter than a barbeque and noisier than a drag car. Yes, something like the old Power Mac G5. Here’s…

What does the Apple Vision Pro look like? Imagine a pair of ski goggles. The fanciest, most sci-fi ski goggles you’ve ever seen. There, you’ve got it. Apple just announced the Vision Pro headset at its WWDC developer conference, during which executives spent a long time detailing both how the hardware works and how you’re meant to use it. After the event, we were able to take a brief look at the $3,499 Vision Pro itself — we couldn’t use it or even touch it, but we could gaze upon its metallic wonders in a demo room at the Steve Jobs Theater. Based on the little bit we’ve seen, it’s a dramatically better-looking device than any other AR or VR…

Photo by Chris Welch / The Verge Apple has made a habit of announcing new AirPods software features at its WWDC keynote. Two years ago, those included Conversation Boost and deeper Find My integration. A year before that, the company introduced spatial audio and automatic device switching. Today at WWDC 2023, the company announced several new enhancements, including Adaptive Audio, which intelligently blends noise cancellation and transparency passthrough based on your surroundings. Adaptive Audio will appear as an additional option beside full active noise cancellation and transparency mode. When active, the AirPods Pro constantly analyze your environment and adjust ANC and transparency for the optimal listening experience. A “conversation awareness” feature will automatically activate transparency mode and lower the volume…

In the last hours before WWDC's opening keynote presentation, shares in Apple got a boost from early trading to hit an all-time record high.An Apple Store logoShares and market valuation of Apple dipped throughout 2022 and early 2023, from its high of $3 trillion in 2021. The decline is believed to have been because of supply constraints for the iPhone 14 Pro, among other devices. Read more...

In the last hours before WWDC's opening keynote presentation, shares in Apple got a boost from early trading to hit an all-time record high.An Apple Store logoShares and market valuation of Apple dipped throughout 2022 and early 2023, from its high of $3 trillion in 2021. The decline is believed to have been because of supply constraints for the iPhone 14 Pro, among other devices. Read more...

In the last hours before WWDC's opening keynote presentation, shares in Apple got a boost from early trading to hit an all-time record high.An Apple Store logoShares and market valuation of Apple dipped throughout 2022 and early 2023, from its high of $3 trillion in 2021. The decline is believed to have been because of supply constraints for the iPhone 14 Pro, among other devices. Read more...