Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

This is what iOS 7 looked like in September 2013 — three months after Apple first announced it. | Image: Apple iOS 7 brought a bold new design, but much of what was introduced in that release still serves as the foundation for what we see on our iPhones today. Heading into WWDC 2013, Apple had a lot to prove. The company was still licking its wounds from the botched launch of Apple Maps in iOS 6, and complaints had been growing around iOS’s increasingly stale design. Though the iPhone was by then a proven hit, iOS was starting to look outdated. Remember the notepad-like Notes app? The weird linen background behind Notification Center? The felt-ish green background of the…

Apple unveiled the 2023 design of its annual Pride Apple Watch band earlier this month. Starting today, the Pride Edition Sport Band is now available to take home. The vibrant colors of this year’s Pride Edition Sport Band “symbolize the beauty and diversity of the LGBTQ+ community,” says Apple. more… The post Apple Watch Pride band for 2023 now available appeared first on 9to5Mac.

The new Pride Edition band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with the Apple Watch Series 3 and newer. Inspired by the LGBTQ+ community, the new Pride band features a sprinkles-like design showcasing the original Pride flag colors and five others:Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink,…

Macworld Apple’s list of currently available content for Apple TV+ continues to grow, but there’s an even faster-growing list of projects in the works. Films, limited series, specials, and multi-season series, Apple’s got lots of irons in the fire for all of them. Some of these projects have been officially announced and acknowledged by Apple, but many have just been reported by the Hollywood press, which always has its ear to the ground about what actors, directors, and producers are getting involved with which projects. We’ve divided this list in two: Coming Soon is a list of shows for which Apple has given an official release date or release window, and Further Out compiles other announced and not-yet-officially-announced projects that…

Season two of the acclaimed Apple TV+ series “Severance” is filming in Newfoundland this month, specifically in Bonavista, Keels, and Port Union. Apple TV+ hit series “Severance” received top honors at the 75th Annual Writers Guild Awards, winning Best Drama and Best New Series. Last October, Apple TV+ today announced that principal photography is officially under way for the second season of its Emmy Award-winning and globally celebrated workplace thriller “Severance,” from creator and writer Dan Erickson and director and executive producer Ben Stiller, and produced by Fifth Season. Melissa Tobin for CBC: And it’s got lots of locals talking, despite the efforts from the film crew to keep things hush-hush. Darryl Johnson is the town manager for Trinity Bay…