Apple’s Vision Pro headset. | Image: Apple Apple has announced an augmented reality headset called Apple Vision Pro that “seamlessly” blends the real and digital world. “It’s the first Apple product you look through, and not at,” CEO Tim Cook said of the device, which looks like a pair of ski goggles. As rumored, it features a separate battery pack and is controlled with eyes, hands, and voice. It will start at $3,499 and launch early next year, starting in the US market with more countries coming later in the year. Vision Pro is positioned as primarily an AR device, but it can switch between augmented and full virtual reality using a dial. The device is controller-free, and you browse…

Get ready for WWDC 2023, with a jam-packed, keynote address coming to you from Apple Park on June 6th at 10am PDT / 1pm EDT. You can watch Apple’s keynote address live, right on this page, below. We will add our live notes on this page as well. The 2023 Apple Worldwide Developers Conference kicks off with exciting reveals, inspiration, and new opportunities to continue creating the most innovative apps in the world. Join the worldwide developer community for an in-depth look at the future of Apple platforms — iOS, iPadOS, macOS, tvOS, and watchOS — directly from Apple Park. WWDC 2023 launches with a first look at groundbreaking updates coming to Apple platforms later this year. The keynote address will…

Get ready for WWDC 2023, with a jam-packed, keynote address coming to you from Apple Park on June 6th at 10am PDT / 1pm EDT. You can watch Apple’s keynote address live, right on this page, below. We will add our live notes on this page as well. The 2023 Apple Worldwide Developers Conference kicks off with exciting reveals, inspiration, and new opportunities to continue creating the most innovative apps in the world. Join the worldwide developer community for an in-depth look at the future of Apple platforms — iOS, iPadOS, macOS, tvOS, and watchOS — directly from Apple Park. WWDC 2023 launches with a first look at groundbreaking updates coming to Apple platforms later this year. The keynote address will…

Illustration: The Verge Apple’s Worldwide Developers Conference is here, and rumors suggest a brand-new virtual reality headset will get top billing. It’s time to see Apple’s plans for virtual reality. At WWDC 2023, the company’s Worldwide Developers Conference, Apple is expected to introduce its first VR headset and tell the world why it thinks this tech is the future. There’s a lot riding on the introduction: this is one of only a few major new product categories that Apple has stepped into under CEO Tim Cook, and it’s one that many other companies have tried and struggled to succeed in. Meta’s high-end Quest Pro was a flop; Samsung discontinued the Gear VR; HTC has struggled to gain support from app…

Macworld Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Apple’s fourth revolution A week before the Macworld San Francisco keynote kicked off on January 9, 2007, Apple updated its website on New Year’s Day with a cryptic message that read, “The first 30 years were just the beginning. Welcome to 2007,” an obvious tease for the expo. But until Steve Jobs took the stage and said, “Every once in…

Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…