Laura Normand / The Verge The rumored debut of a “Reality Pro” headset is right around the corner, but Tim Cook has been singing the praises of AR for years. With Tim Cook as CEO, Apple has become the most valuable company in the world, having passed a $3 trillion market cap in the past and sitting at around $2.6 trillion as of this writing. For all of his nearly 12 years as the head of the company, though, there hasn’t been one single product tied to him the way the iPhone, iPad, and revitalized Mac computers are so inextricably linked to Steve Jobs. But while Cook’s impact on the company has largely been in his operational mastery and the…

Apple TV+ ranks all of its titles, and right now, the top show is juggernaut “Ted Lasso,” which just dropped its season 3 (and possibly series?) finale on Wednesday. But, there is one show that is currently second to “Ted Lasso,” called “Platonic,” and it could end up taking over the No.1 position before long. New comedy series “Platonic,” starring and executive produced by Rose Byrne and Seth Rogen premieres on May 24, 2023 on Apple TV+. Joel Calfee for PureWow: From creators Nicholas Stoller (Forgetting Sarah Marshall) and Francesca Delbanco (Friends from College), Platonic follows two friends — Sylvia (Rose Byrne) and Will (Seth Rogen) — who reconnect after a rift ruined their friendship for years. (In case the…

Illustration: The Verge Just when the metaverse had mostly faded from the headlines, a heavily rumored new product launch appears poised to bring it roaring back. Today let’s talk about what’s happened in the world of virtual and mixed reality since last we left it and whether Apple can find mainstream uses for headsets that go beyond the games that have defined it so far. Monday marks the start of Apple’s Worldwide Developer Conference. Unlike most years, when coming software updates dominate the keynote, this year hardware is expected to take center stage. After more than seven years of development, Apple is reportedly set to unveil the Reality Pro, a roughly $3,000 headset that aims to serve a variety of…

Macworld The biggest Apple event of the year is a few days away! So in this episode of the Macworld Podcast, we preview what’s in store at WWDC! Operating system updates, Apple watch enhancements, new Macs, a new way to see reality, and more on the show! Stay tuned! This is episode 843 with Jason Cross, Michael Simon, and Roman Loyola.  Listen to episode 843 on Apple Podcasts Listen to episode 843 on Spotify Get info This episode is a summary of what we think could happen at WWDC. Before this episode, we dedicated shows that discuss in greater detail each platform. If you’re interested in listening to any of those shows, here are the links. Episode 838: Apple’s headset…

Macworld The biggest Apple event of the year is a few days away! So in this episode of the Macworld Podcast, we preview what’s in store at WWDC! Operating system updates, Apple watch enhancements, new Macs, a new way to see reality, and more on the show! Stay tuned! This is episode 843 with Jason Cross, Michael Simon, and Roman Loyola.  Listen to episode 843 on Apple Podcasts Listen to episode 843 on Spotify Get info This episode is a summary of what we think could happen at WWDC. Before this episode, we dedicated shows that discuss in greater detail each platform. If you’re interested in listening to any of those shows, here are the links. Episode 838: Apple’s headset…

Apple TV+ today shared a new teaser trailer highlighting an electrifying lineup of highly anticipated Apple Original series and films that will make their global debut on Apple TV+ in the coming months. The teaser features newly released footage, and a glimpse at the upcoming comedies, the biggest dramas and the brightest stars across Apple Original titles including “Platonic,” “The Crowded Room,” “Swagger” season two, “Hijack,” “The Afterparty” season two, “Foundation” season two, “Stephen Curry: Underrated,” “Lessons in Chemistry,” “Masters of the Air,” “Sugar,” “The Morning Show” season three, “The Beanie Bubble,” “Flora and Son,” “Loot” season two, “Palm Royale,” and more. New original series and films from the world’s most creative storytellers that are featured in the teaser, and…