Apple at its upcoming WWDC 2023 Apple Park event plans to provide some developers and attendees with an opportunity to try out the new AR/VR headset following its announcement, according to Bloomberg's Mark Gurman. Apple headset concept by Marcus Kane Apple built a new "structure" at the ‌Apple Park‌ campus that is designed to provide controlled hands-on demos of the headset. The test area is at the basketball courts at ‌Apple Park‌, near the fitness center available to employees. Demonstrations will be given to members of the media and some developers at the event, but this area will be used for hands-on experiences throughout the summer. Apple may invite developers to ‌Apple Park‌ on an ongoing basis to allow them…

Illustration by Hugo Herrera for The Verge If Apple’s mixed reality headset is going to succeed, it’s going to be because of the apps. On Monday, Apple will take the stage at its 2023 Worldwide Developers Conference to talk about FaceTime and Apple Books and all the other cool built-in stuff you’ll be able to do with its ski goggles strapped to your face. But if it can’t get third-party developers on board, and those developers don’t figure out how to build life-changingly great stuff for those goggles, the Reality Pro (or whatever it’s called) doesn’t stand a chance. Apple knows this better than anyone, of course. The iPhone took off when apps like Instagram and Uber showed what you…

Apple Pacific Center is the company's first flagship store in Canada, and its unique design blurs the line between what's inside and outside the building.Apple Pacific Center, VancouverApple originally opened a store in Vancouver's Pacific Center back in 2008. It was a small space and — not to criticise it — pretty indistinguishable from countless other early Apple Store designs. Read more...

Apple Pacific Center is the company's first flagship store in Canada, and its unique design blurs the line between what's inside and outside the building.Apple Pacific Center, VancouverApple originally opened a store in Vancouver's Pacific Center back in 2008. It was a small space and — not to criticise it — pretty indistinguishable from countless other early Apple Store designs. Read more...

Apple Pacific Center is the company's first flagship store in Canada, and its unique design blurs the line between what's inside and outside the building.Apple Pacific Center, VancouverApple originally opened a store in Vancouver's Pacific Center back in 2008. It was a small space and — not to criticise it — pretty indistinguishable from countless other early Apple Store designs. Read more...

Illustration: The Verge Just when the metaverse had mostly faded from the headlines, a heavily rumored new product launch appears poised to bring it roaring back. Today let’s talk about what’s happened in the world of virtual and mixed reality since last we left it and whether Apple can find mainstream uses for headsets that go beyond the games that have defined it so far. Monday marks the start of Apple’s Worldwide Developer Conference. Unlike most years, when coming software updates dominate the keynote, this year hardware is expected to take center stage. After more than seven years of development, Apple is reportedly set to unveil the Reality Pro, a roughly $3,000 headset that aims to serve a variety of…